Going global is a challenge for any business. If you’re struggling with global expansion, you may be wondering if it’s even worth it. However, the question to ask is not Why is it so hard?, but rather, Why did we think it...
What Is a Translation Management System (TMS)?
A Translation Management System (TMS) is software platform that automates the process of translation. It supports complex translation projects and eliminates the repetitive and laborious tasks involved in manual...
8 Localization Tips to Reach Your Target Audience
In today’s interconnected world, there is immense potential for your business to expand its market share beyond geographical boundaries and capture shoppers that have been previously inaccessible. But all of this depends on...
Regional Localization for Global Websites
The way that you communicate with your target customers is crucial if you wish to expand internationally and do it successfully. Localization is the key to attract and engage new audiences in different parts of the world....
How to Increase Retention Through Localization
Retention marketing can also be referred to as loyalty marketing or lifecycle marketing. Retention boils down to keeping your customers involved, happy, and spending on your products or services. You can increase retention...
Website Localization Best Practices
Why You Need Website Localization As more and more people worldwide are able to access the internet, your website will become an increasingly more valuable asset. Your website has the ability to attract new audiences,...
eCommerce Localization Best Practices
If you want to succeed in doing business in a different country, you must pay attention to eCommerce localization. This means localizing your website to conform to a country’s unique language and cultural norms. Thinking...
Translation Context: Why it Matters
Translation Context - Take a Walk in a Translator’s Shoes Because technology has enabled the world to become more interconnected, companies are finding the prospect of international expansion more appealing than ever. In...
Mobile Localization: Why it Is Important
Today, businesses are expanding their reach like never before thanks to the digital tools that consumers are using, including mobile devices. When you have a geographically diverse organization, localization of your website...