As the world continues to witness more and more waves of COVID-19, businesses have realized the importance of staying relevant to target audiences online. Never before has the need for localizing your website been so great....
Localizing for Right-To-Left Languages: Everything You Want to Know
English is a language with a left-to-right orientation. Apart from English, there are many other languages, such as Spanish, Russian, and Hindi, with the same orientation. However, several languages, such as Arabic, Hebrew,...
Translating and Localizing for Japanese Market
The islands that make up the country of Japan contain the world's third-largest economy. If you plan to enter this lucrative market, you need to understand the importance of translating and localizing for Japan. Because...
Planning for Localization and Global Marketing Success
Whether you’re just starting out in the global marketplace or looking to expand into other markets to obtain a more international audience, planning for localization is necessary if...
What Is the Difference Between Internationalization and Localization?
The acronym GILT stands for GLOBALIZATION INTERNATIONALIZATION LOCALIZATION TRANSLATION. These terms all refer to the activities that businesses engage in when they go global. Of the four terms, translation is the...
10 Great Reasons to Translate Your Website
For most international companies, a translated and localized website isn’t something that’s just nice to have. Rather, it’s a must for serving existing and new online customers in any targeted locale. Here are ten reasons...
Has Your Company Gone Global Unintentionally?
It’s not uncommon for businesses to discover they are somehow reaching out to audiences they hadn’t intentionally targeted. This kind of international business could take the form of surprise orders or web traffic coming...
Localization in the Middle East
The Middle East represents a booming ecommerce market that your international business can't afford to ignore. Moreover, the B2C (business to customer) ecommerce market has been undergoing a pivotal shift as demonstrated by...
Opportunity in Crisis: 4 Key Translation Provider Trends for 2021
Before we talk about translation provider trends in the current year, we need to look back at the prior year. In 2020, COVID-19 threw an economy-disrupting curveball at the entire world. All forecasts and predictions went...