Retention marketing can also be referred to as loyalty marketing or lifecycle marketing. Retention boils down to keeping your customers involved, happy, and spending on your products or services. You can increase retention by delivering
Why You Need Website Localization As more and more people worldwide are able to access the internet, your website will become an increasingly more valuable asset. Your website has the ability to attract new audiences,
The region of Southeast Asia has become very attractive for ecommerce businesses because it has the fastest-growing consumer markets in the world. These markets include an increasingly tech-savvy population with a vibrant shopping culture. So,
People have an intimate relationship with the meaning of colors. We have our favorite hues that we like to wear. When we go outside, we recognize the meanings of some colors automatically – the color
Machine translation (MT) has been a hot topic in the translation industry for some time. The Globalization and Localization Association (GALA) recently published the results of an informal survey taken by one of its members
If you are just getting into the global marketplace, you might be wondering if it’s worth it to include multilingual customer support in your budget? The answer is a resounding yes! There is an obvious benefit
If you are curious about Taiwan, you’re not alone. The cultures of the world are fascinating in their diversity of customs and traditions. People in different countries will have very different beliefs and ways of
Artificial Intelligence (AI) is in the news a lot these days because it’s changing our lives in numerous ways. AI is increasingly present everywhere, playing a role in everything from chatbots to the detection of
4 regions in Southeast Asia comprise the “Asian Tigers.” These areas are famously known for booming manufacturing, economic growth, and lots of opportunities for international businesses.
Translation management software (TMS) has changed the way businesses are able to approach marketing on a global scale. With the ability to translate content into a wide variety of languages at a much higher speed,
If you want your business to become a truly global one you face the challenge of how to ensure brand effectiveness across multiple markets. Sometimes it’s unclear to know how localization milestones relate to your
Many professionals can often forget to localize visuals. It’s not enough to just effectively translate and localize your text. It’s important to understand that images can have different meanings in different cultures and that they
There are more than 7,000 different languages spoken around the world. If you are a company wishing to expand your global reach by translating your website and apps into other languages, you might find this
The French are very proud of their language. Because of this, for many years they have been doing their best to fight off an invasion of Anglo-Saxon words caused by English being widely used as
What do we think of when we ponder the French language which sounds so different from English? French sounds romantic, even sexy (think of Edith Piaf’s singing). It’s a language that’s full of sensual sounds
Russia is big, in terms of size and population. To be more precise, Russia is the largest country in the world, nearly double the size of the United States. The country comes in at number
What many companies do when planning their global marketing strategies is to organize the world’s countries into three categories. Core Markets – Markets that provide the lion’s share of a company’s bottom line and where
When considering to localize for the Southern African Market, the important thing to remember about the area is that it is made up of ten countries, namely: Angola Botswana Lesotho Malawi Mozambique Namibia South Africa
It’s quite an astonishing fact that a huge country like Australia only has a total population of 24 million people, lower than the total population of California. This is in spite of the fact that
Website localization is a multi-layered process that needs not just technical expertise but also linguistic and cultural knowledge. Here are eight questions to ask in order to fit your website to the target culture.
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