Target Audience

8 Localization Tips to Reach Your Target Audience

In today’s interconnected world, there is immense potential for your business to expand its market share beyond geographical boundaries and capture shoppers that have been previously inaccessible. But all of this depends on how well

Regional Localization for Global Websites

The way that you communicate with your target customers is crucial if you wish to expand internationally and do it successfully. Localization is the key to attracting and engaging new audiences in different parts of

Increase Retention Through Localization

How to Increase Retention Through Localization

Retention marketing can also be referred to as loyalty marketing or lifecycle marketing. Retention boils down to keeping your customers involved, happy, and spending on your products or services. You can increase retention by delivering

Website Localization Best Practices

Why You Need Website Localization As more and more people worldwide are able to access the internet, your website will become an increasingly more valuable asset. Your website has the ability to attract new audiences,

eCommerce Localization Best Practices

Localization involves transforming your website to conform to a foreign country’s unique language and cultural norms, and a strong eCommerce localization strategy is critical for businesses that want to generate sales in different countries. If

Translation Context: Why it Matters

Translation Context – Take a Walk in a Translator’s Shoes Because technology has enabled the world to become more interconnected, companies are finding the prospect of international expansion more appealing than ever. In fact, there

Mobile Localization: Why it Is Important

Today, businesses are expanding their reach like never before thanks to the digital tools that consumers are using, including mobile devices. When you have a geographically diverse organization, localization of your website is crucial to

Localize for Southeast Asia

The region of Southeast Asia has become very attractive for ecommerce businesses because it has the fastest-growing consumer markets in the world. These markets include an increasingly tech-savvy population with a vibrant shopping culture. So,

Why a Style Guide Matters to Your Global Brand Message

Most international businesses employ a pool of writers to write marketing content for their websites, social media posts, ads, and other written materials aimed at customers and prospects. However, each writer will have their own

The Meaning of Colors Across Cultures

People have an intimate relationship with the meaning of colors. We have our favorite hues that we like to wear. When we go outside, we recognize the meanings of some colors automatically – the color

Localizing Visual Content: 6 Types to Consider

When embarking on a content marketing campaign in your target country, your research should have shown you what will stimulate engagement with your local audience. Text-based localized content is always going to be an integral

Why Multilingual SEO in India is Important

India is the second-largest online market in the world after China. Did you know that India now has 560 million online users, and this vast country is just getting started? Because a significant percentage of

Translating to Japanese: The Top 4 Challenges

Japan is one of the world’s leading industrial powers and a “must” market for any international company. Japan is home to 127 million citizens and the country offers a stable business market that encourages trade

Should You Use Machine Translation? A Survey

Machine translation (MT) has been a hot topic in the translation industry for some time. The Globalization and Localization Association (GALA) recently published the results of an informal survey taken by one of its members

Why Image Localization is Important

Everyone knows the saying, a picture is worth a thousand words. And, especially when it comes to image localization and global marketing, it is true! Images displayed on your app or website are powerful elements

5 Tips for Content Marketing in Germany

Marketing in Germany is a popular jumping off point for many companies entering the European marketplace. It’s a good choice because Germany is Europe’s most populous nation, largest economy, and home to Europe’s biggest consumer

4 Reasons to Offer Multilingual Customer Service

If you are just getting into the global marketplace, you might be wondering if it’s worth it to include multilingual customer support in your budget? The answer is a resounding yes! There is an obvious benefit

The ABCs of Global Video Localization

Digital video is one of the most effective online marketing tool When compared to other marketing methods, studies show that videos produce 66% more qualified leads per year and a 54% increase in brand awareness.