5 Most Important Emerging Markets

When striving to become an international brand, it’s easiest to operate in developed regions of the world such as Europe, Australia, New Zealand, Singapore, etc. However, the potential of these well-developed markets is far less

How to Identify your International Target Market

Your marketing budget for localizing your website will expand according to how many countries you want to target and the number of different languages involved. However, if you are just starting out in international marketing,

Why you Shouldn’t Wait to Localize your Website

Expanding into the global marketplace is high on the agenda of business planners all over the world. CEOs are looking forward to significant increases in their companies’ bottom lines. However, the burden of making this

3 Strategic Milestones to Achieve Effective Localization

If you want your business to become a truly global one you face the challenge of how to ensure brand effectiveness across multiple markets. Sometimes it’s unclear to know how localization milestones relate to your

How to Localize for Korea

Do you want to localize for Korea? While across the globe more than 75 million people speak Korean, the majority of them reside in South and North Korea. While South Korea is a fast-growing and

Why It’s So Important To Localize Your Visuals

Many professionals can often forget to localize visuals. It’s not enough to just effectively translate and localize your text. It’s important to understand that images can have different meanings in different cultures and that they

French Translation: 10 Untranslatable French Words

What do we think of when we ponder the French language which sounds so different from English? French sounds romantic, even sexy (think of Edith Piaf’s singing). It’s a language that’s full of sensual sounds

Common Challenges of Localization in Russia

Russia is big, in terms of size and population. To be more precise, Russia is the largest country in the world, nearly double the size of the United States. The country comes in at number

5 Steps to Localize for a Southern African Market

When considering to localize for the Southern African Market, the important thing to remember about the area is that it is made up of ten countries, namely: Angola Botswana Lesotho Malawi Mozambique Namibia South Africa

Things to Consider when Localizing for China

China – Think .cn The first thing that probably strikes you about China is how big it is. In fact, The People’s Republic of China (PRC) has the world’s largest population – about 1.4 billion people,