Predictions: Top 5 Translation Trends for 2019

In today’s world, taking your business global and getting your product or service in front of new markets is easier than ever before -thanks to technology. Keeping up with the latest advancements and knowing what

Why You Should Always Proofread Auto Translated Websites

Presenting a website to a new target audience in their native language can prove invaluable to a company’s success. And, translation from one language to another plays a significant role in the localization process. However,

The Evolution of Localization with New Tech

Technology has changed practically every industry in the world, and the translation industry is no exception. Localization with new tech means that service providers are increasingly becoming better equipped to provide quality translation and localization

Mitigate the Dangers of Automated Translation

From eLearning providers to medical care experts, businesses of all sizes and types are increasingly looking at localization services to reach out to wider markets. In the ever expanding global economy, businesses need to enter

Marketing in the UAE

Localization for Marketing in the UAE The United Arab Emirates (UAE) is already a large online market and is only going to keep growing. With estimates putting internet users in the UAE at well over

Designing Online Courses for a Global Audience

If you wish to scale your business to a global level, then there are a few factors you need to consider right from the start. In the case of developing and selling online courses, selling

Price Internationalization and Its Importance

Price localization is a very important factor when it comes to expanding your business to a global market. Price localization has to exist in two main categories – local currency and local value of the

Marketing in the Balkans: Challenges in Translation

The main challenge when marketing in the Balkans is that you are actually attempting to market to eleven nations that have several differences between them. While classified together as the Balkans, the reality is that

Using Emotional Marketing to Build Your Global Brand

How to Use Emotional Marketing to Build a Global Brand There’s a lot of talk about emotional marketing floating around. There’s no doubt that humans are capable of rational thinking, but often logic or reason

Connecting with Today’s Global Traveler

The global tourism industry has been experiencing an upward trend over the last decade which is expected to continue. In fact, Euromonitor International, a market research company, states that the travel industry will continue to

KPI’s for the Translation Firm

Peter F. Drucker once said, “If you can’t measure it, you can’t improve it.” This holds true for every business that is looking to grow their business and expand their reach. Once you know which

Difference Between Subtitling And Captioning

Today, many people prefer to watch movies and TV shows with subtitles or captions on. Nobody wants to waste time watching videos with confusing or barely audible audio that they have to decipher. Moreover, subtitling

How to get Voice Search Right

The popularity of voice search is growing each year as better technologies and UIs are being developed. Where touch screens were once all the rage a few years ago, their appeal is already fading as