The Most Difficult Languages to Translate To and From

The first step in localizing a website is usually the translation of its content. It’s essential that digital content be translated into the language of the target audience in a way that is linguistically and

The Importance of Local History in Localization

Localization is not just about translating a website to a local language but also adapting the content to be culturally appropriate. Cultures vary from one location to another, and most of the time the history

Marketing in the UAE

Localization for Marketing in the UAE The United Arab Emirates (UAE) is already a large online market and is only going to keep growing. With estimates putting internet users in the UAE at well over

Translating from US English to UK English

When translating English from one form to another, it can be quite tricky. The most common English language conversion is between the American form and the British form, and vice versa (US English to UK

Designing Online Courses for a Global Audience

If you wish to scale your business to a global level, then there are a few factors you need to consider right from the start. In the case of developing and selling online courses, selling

Price Localization and Its Importance

Price localization is a very important factor when it comes to expanding your business to a global market. Price localization has to exist in two main categories – local currency and local value of the

Marketing in the Balkans: Challenges in Localization

The main challenge when marketing in the Balkans is that you are actually attempting to market to eleven nations that have several differences between them. While classified together as the Balkans, the reality is that

Tips for translating your website to Japanese

Tips for Translating Your Website to Japanese

When translating a website, it is important that you don’t just literally translate text. In many cases, the target language does not have a literal translation for your content. In other cases, cultural differences might

Using Emotional Marketing to Build Your Global Brand

How to Use Emotional Marketing to Build a Global Brand There’s a lot of talk about emotional marketing floating around. There’s no doubt that humans are capable of rational thinking, but often logic or reason

Connecting with Today’s Global Traveler

The global tourism industry has been experiencing an upward trend over the last decade which is expected to continue. In fact, Euromonitor International, a market research company, states that the travel industry will continue to

KPI’s for the Translation Firm

Peter F. Drucker once said, “If you can’t measure it, you can’t improve it.” This holds true for every business that is looking to grow their business and expand their reach. Once you know which

An Interesting Fact About the German Language

Language connects people. It helps to share your ideas, thoughts, and innovations with people across the world. However, the same tool that helps connect might work as a barrier when the language that you speak

Difference Between Subtitling And Captioning

Today, many people prefer to watch movies and TV shows with subtitles or captions on. Nobody wants to waste time watching videos with confusing or barely audible audio that they have to decipher. Moreover, subtitling

How to get Voice Search Right

The popularity of voice search is growing each year as better technologies and UIs are being developed. Where touch screens were once all the rage a few years ago, their appeal is already fading as