It’s pretty much an understood fact that most of us think in our mother tongues and have the ability to instantly recognize it. But, our connection to our mother tongue isn’t something that develops at
Improving Customer Service: The Challenge of a Language Barrier Customer service is one of the most critical areas within a company – you’re talking about a unit that’s responsible for helping/serving customers, who are, basically,
The translation business brings with it umpteen number of challenges and the number one reason for experiencing these difficulties is the lack of understanding between the company and the client. The very nature of the
Also known as internationalization, localization can be regarded as a process employed to adapt the company’s software to the various linguistic, technical and regional requirements of a particular target market. The companies achieve this by
According to a report called “B2B Content Marketing 2014” published by the Content Marketing Institute, over 90% of marketers engage with content marketing in some form or the other. Now, you might go “that’s an
E-Commerce is a sector that went from ambiguity to revolutionary in less than a decade. The phenomenon isn’t limited to the west alone. For instance, in a country like India, e-commerce has been rapidly snatching
Localization is the process of adjusting the characteristics and properties of a product to suit the needs of the social, cultural and political dimensions of a particular culture. Localization is a highly profitable practice that
Any business seeking to expand its reach to markets where English is not the first or dominant language will require a website translation service. Entire websites often need to be translated before entering a foreign
There’s a lot that goes into developing an app. First, you spend a significant amount of time trying to construct a business case. Next, you spend months making sure of your requirements and finding the
According to David Ogilvy, a brand isn’t just what you communicate; it is what the customer experiences as a whole. To put it as simply as possible, a customer’s perception of your brand is determined
In today’s global business landscape, it is necessary for a business to possess a global content strategy. However, a recent piece of research from Research Scape and Skyword shows us that most marketers in the
In a globalized economy, it is very easy for most companies to penetrate a foreign market. However, not all of them get it right. The biggest mistake these companies make is to assume that their
One-off marketing might have been the general trend decades ago. But thanks to the Internet, that isn’t the case anymore, especially with platforms such as social media. Customers are inherently different today. They expect their
How to ensure that your global content is attractive enough for potential customers? Expanding your business’ reach beyond geographical boundaries is a savvy move to improve your market base and profitability. And this is no
Users have always been able to access your language widget when they visit your website on a mobile browser. Now you can customize the mobile version of your widget in your Widget Settings. Choose between
Marketing needs to have a global flavor today and that is not just because the internet has made the entire world your audience. For the most part, irrespective of your product, service or business niche,
Southeast Asia is increasingly becoming the most attractive eCommerce market globally, as the fastest growing consumer markets in the world. The consumers in this region are a growing tech-savvy population with a huge shopping-culture, helping
Whether you’re expanding to remain competitive, or to grow as a company, some countries offer greater economic opportunity. http://data.worldbank.org/ China With over 1 billion people and a rapidly growing economy, China is estimated to spend
Localization is the process of adapting a product or content to a specific locale or market. When you take your product or campaign global, it is vital that you first understand the cultural, religious and
Why You Need to Translate Your Content Marketing is simple: providing the right message, at the right time. To that end, translating content helps global populations to understand your brand, making them imperative for clear and
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