localizing for Russia

Translating for Russia

The Russian market is one of the largest in the world. If you want to grow your company internationally, you’ll surely want to access it sooner rather than later and begin to think about localizing

keyword localization

Top 5 Best Practices For Keyword Translation

When localizing your website or app, just translating keywords from your original content into another language is not enough for a solid SEO strategy in the target market. Your SEO strategy should include conducting multilingual

Price Internationalization and Its Importance

Price localization is a very important factor when it comes to expanding your business to a global market. Price localization has to exist in two main categories – local currency and local value of the

Translation and the Cultural Aspects of a New Market

As globalism spreads further, it is becoming increasingly important for multinational businesses to factor in the diversity that exists across the spectrum of life around the world. It’s the only way that an organization can

Few tips on App Translation for Emerging Markets

Mobile apps have indeed become a part of our everyday lives. Every remote corner of the world has more access to mobiles than it does to desktops. Therefore, mobile apps are in fact the big

Key Features That Impact E-Commerce Translation

E-Commerce is a sector that went from ambiguity to revolutionary in less than a decade. The phenomenon isn’t limited to the west alone. For instance, in a country like India, e-commerce has been rapidly snatching

Using Translation to Boost Loyalty

Localization, as you know it, is the latest buzzword in the consumer industry, and essentially implies adaptation of your products and services to align them with the local cultural and linguistic demands and preferences of

Why Does Translation Yield Better Sales Results?

In this age of digital business and mobile marketing, it is not enough to have a website and mobile application to draw in customers. Competition is quite high, with new trends emerging every day for

Identifying a Translation Leader

Sales. Hiring. Localization. These are three key functions that determine the growth of a business today. However, most companies don’t have someone leading the 3 rd function. Localization doesn’t get the same treatment as sales

Making Connections to Succeed With Global Expansion

In a globalized world, localization is extremely important. Fortunately, making localization happen isn’t as hard what a lot of businesses imagine it to be. We’ve already been blessed with the necessary tools and technologies to

How to Start the Website Translation Process

There are several components that make up your marketing machine and the one thing that needs to be localized first is the website. Website localization is a primary task in the localization list of “things

Go Global with Digital Translation

In a highly globalized world, localization is needed for survival. If you can’t adapt to the global economy, do not be surprised if your business starts to lose its hold in the race. Localization is

Top Translation Trends for 2018

Companies selling products and services in various countries around the world has become increasingly common. Many organizations are now global entities with offices and marketing throughout the world. Localization has been a common denominator in

Making SEO a Part of Your International Strategy

Integrating SEO into localization is something that businesses either have no clue of or get completely wrong. In fact, several surveys have found that most businesses seem to have no idea of how to use

Marketing in the Balkans: Challenges in Translation

The main challenge when marketing in the Balkans is that you are actually attempting to market to eleven nations that have several differences between them. While classified together as the Balkans, the reality is that