Common Challenges of Translation for Russia

Russia is big, in terms of size and population. To be more precise, Russia is the largest country in the world, nearly double the size of the United States. The country comes in at number

How to Increase Retention Through Translation

Retention marketing can also be referred to as loyalty marketing or lifecycle marketing. Retention boils down to keeping your customers involved, happy, and spending on your products or services. You can increase retention by delivering

Website Translation Best Practices

Why You Need Website Localization As more and more people worldwide are able to access the internet, your website will become an increasingly more valuable asset. Your website has the ability to attract new audiences,

Why You Need a Personalized SEO Strategy

Website localization comes with a set of challenges, and one of the greatest is the need to localize your content for a target audience in another country. However, the most effective way for a local

How Data Translation Drives Economic Growth and Employment

Data has is now one of the world’s most valuable resources because of the increasing digital transformation of international industries. Consumer data could be thought of as the new oil driving the Fourth Industrial Revolution. Data gives

What Is a UX Writer’s Role in Global Expansion?

You may have heard of the term ‘UX writer’ and may have wondered what a UX writer does. A UX writer is someone who writes to produce the best user experience for their audience. They

The History of Locale-specific Translation

Localization – the process of adapting a product or content to a specific market or geographical location – goes back to the 1980s when American software giants started expanding operations globally. As computer software moved

The ROI Benefits of Translation: 4 Big Ways to Grow

In the era of globalization, expanding into new markets is essential for growth. But launching a multilingual website or app takes a lot of planning, time, and investment. Do you think the overall benefits of

Translating Emoji: 6 Tips for Emoji Internationalization

🖐 Emoji, or emoticons, are an easy way to add a bit of fun and flair to your content. Did you know that an emoji can have different meanings in different places? Explore tips for effectively translating emoji for target audiences in any location.