Transcreation is translation + creation, and it can help your ad campaigns perform well all around the world.
It’s a small world, but our worldwide cultures still vary a lot. Join us to learn about some of the most surprising cultural differences from around the globe.
Unlike older translation tools stored on physical drives, cloud-based translation management systems offer a better way to collaborate with anyone, anywhere.
Do you think AI-based translation tools will ever outperform human translators? Let’s find out!
What’s the difference between a TMS (translation management system) and an LSP (language service provider)? Read on to learn LSP basics, and how to choose the best one for your localization project.
NMT is the latest trend in machine translation tech. It’s smart, it’s fast, and it can learn just like humans do.
In today’s world, highly developed markets are very competitive, and this is one reason why aspiring global brands venture abroad. The possibility of discovering new audiences in uncharted territory can be appealing when the competitive
Think you need to be a polyglot or language genius to make a website multilingual? Think again.
AI translation tools can provide a good starting point for translating text. But you should never publish a raw machine translation without having a post-editor look at it first.
What do lactation, friendly chickens, and nude airlines have in common? 🤦 These are real-life translation mistakes made by top global brands.
COVID-19 is still ravaging the world and many countries have almost gone bankrupt trying to stem its spread. Companies around the world have been forced to either fire employees or discontinue operations because of financial
No brand in the modern world can grow if it relies on just one language to get its message across. Simply put, the more languages you optimize your website for, the more people you can
Developing target-oriented international keywords is becoming increasingly important for successful marketing campaigns for any global business. If you plan to launch your brand in a new foreign market, one roadblock on your journey to success
E-commerce is a key component of the overall consumer market in South Korea, a country where 99.2 percent of households have internet access. If you want to resonate with your target audience in this prosperous
People have an intimate relationship with the meaning of colors. We have our favorite hues that we like to wear. When we go outside, we recognize the meanings of some colors automatically – the color
If you are just getting into the global marketplace, you might be wondering if it’s worth it to include multilingual customer support in your budget? The answer is a resounding yes! There is an obvious benefit
The French are very proud of their language. Because of this, for many years they have been doing their best to fight off an invasion of Anglo-Saxon words caused by English being widely used as
The changing demographic landscape in the U.S. will mean that more and more brands will have to realign their strategies to capture emerging market segments. One such key population trend is the growing presence of
What many companies do when planning their global marketing strategies is to organize the world’s countries into three categories. Core Markets – Markets that provide the lion’s share of a company’s bottom line and where
Have you ever tried doing a web search for something in a different language and having the results automatically translated to your regular spoken language? Have you opened a French website only to have it
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