How Translation Builds Customer Loyalty
Localization is the process of adapting a product or content to a specific locale or market. When you take your product or campaign global, it is vital that you first understand the cultural, religious and
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Localization is the process of adapting a product or content to a specific locale or market. When you take your product or campaign global, it is vital that you first understand the cultural, religious and
Getting website localization right requires planning and proper execution. To make sure your localization efforts are rewarded, read through this guide. Know your target market Like a great comedian, figure out who your target market
France is the new (post-Brexit) second-in-command e-commerce market in the European Union behind the economic powerhouse of Germany. This means that localizing for France should be on your international expansion agenda. Who Speaks French? French,
It might be time to say ‘hola’ to Mexico with its vast (and growing) marketplace that might be a good fit for your goods or services. However, to successfully connect commercially with Mexicans is not
Localization managers have challenging jobs that require knowledge in several fields: linguistics, IT, finance, and human resources. They handle projects, workflows, budgets, client communications, and collaboration with international professionals. Effective localization management necessitates a clear
As the world continues to witness more and more waves of COVID-19, businesses have realized the importance of staying relevant to target audiences online. Never before has the need for localizing your website been so
Getting website localization right requires planning and proper execution. Ensure that global expansion efforts are rewarded by following this guide. Know your target market Rather than using machine translation for the world’s top 100 languages, determine
In this age of digital business and mobile marketing, it is not enough to have a website and mobile application to draw in customers. Competition is quite high, with new trends emerging every day for
In a globalized world, localization is extremely important. Fortunately, making localization happen isn’t as hard what a lot of businesses imagine it to be. We’ve already been blessed with the necessary tools and technologies to
It’s the age of the apps! Close to 197 billion apps were downloaded globally in 2017 according to a Statista survey. By 2021, experts predict downloads could reach 352 billion worldwide! Apps take up 90%
So, you’ve made the decision to localize your website. Well, that’s a smart move. However, the decision to localize your website is just the initial step. The actual hard part comes when you have to
There are several components that make up your marketing machine and the one thing that needs to be localized first is the website. Website localization is a primary task in the localization list of “things
In a highly globalized world, localization is needed for survival. If you can’t adapt to the global economy, do not be surprised if your business starts to lose its hold in the race. Localization is
The process of localization involves adapting services, content and products to a specific locality or regional market. It not only ensures adherence to local languages, but also to local culture, political and legal policies. In
There are plenty of countries that are ripe with opportunity in terms of business. Indonesia is one of them. But, how do you localize for Indonesia? Well. If there’s one thing we know by now,
Integrating SEO into localization is something that businesses either have no clue of or get completely wrong. In fact, several surveys have found that most businesses seem to have no idea of how to use
One of the best ways to increase the number of users and revenue for your game is through localization. However, localization is an extremely meticulous process as it requires large-scale planning right from the time
Product localization can deliver huge value to a company that is looking to go beyond borders. With localization, a company can tap into revenue streams outside its primary market. A localization project manager needs to
The main challenge when marketing in the Balkans is that you are actually attempting to market to eleven nations that have several differences between them. While classified together as the Balkans, the reality is that
Website localization is a multi-layered process that needs not just technical expertise but also linguistic and cultural knowledge. Here are eight questions to ask in order to fit your website to the target culture.
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