Identifying a Translation Leader

Sales. Hiring. Localization. These are three key functions that determine the growth of a business today. However, most companies don’t have someone leading the 3 rd function. Localization doesn’t get the same treatment as sales

Creating a Team for Your Website Translation

So, you’ve made the decision to localize your website. Well, that’s a smart move. However, the decision to localize your website is just the initial step. The actual hard part comes when you have to

Should You Build or Buy Translation Technology?

Localization refers to ensuring your products and services as well as the functioning of the backend of your organization are tweaked so that they work for local customers. There are various types of localization technology

Top Translation Trends for 2018

Companies selling products and services in various countries around the world has become increasingly common. Many organizations are now global entities with offices and marketing throughout the world. Localization has been a common denominator in

Translation Markets in 2018

The process of localization involves adapting services, content and products to a specific locality or regional market. It not only ensures adherence to local languages, but also to local culture, political and legal policies. In

Translating Games Into a New Language

One of the best ways to increase the number of users and revenue for your game is through localization. However, localization is an extremely meticulous process as it requires large-scale planning right from the time

Mitigate the Dangers of Automated Translation

From eLearning providers to medical care experts, businesses of all sizes and types are increasingly looking at localization services to reach out to wider markets. In the ever expanding global economy, businesses need to enter

Common Challenges of Translation for Russia

Russia is big, in terms of size and population. To be more precise, Russia is the largest country in the world, nearly double the size of the United States. The country comes in at number

Predictions: Top 5 Translation Trends for 2019

In today’s world, taking your business global and getting your product or service in front of new markets is easier than ever before -thanks to technology. Keeping up with the latest advancements and knowing what

How to Increase Retention Through Translation

Retention marketing can also be referred to as loyalty marketing or lifecycle marketing. Retention boils down to keeping your customers involved, happy, and spending on your products or services. You can increase retention by delivering

Website Translation Best Practices

Why You Need Website Localization As more and more people worldwide are able to access the internet, your website will become an increasingly more valuable asset. Your website has the ability to attract new audiences,

User Experience is Enhanced With Website Translation

Before we dive into the subject of this blog post, let’s shed some light on what website localization and user experience essentially are. Website localization When an existing website is adapted to the local language

Why You Need a Personalized SEO Strategy

Website localization comes with a set of challenges, and one of the greatest is the need to localize your content for a target audience in another country. However, the most effective way for a local

How Data Translation Drives Economic Growth and Employment

Data has is now one of the world’s most valuable resources because of the increasing digital transformation of international industries. Consumer data could be thought of as the new oil driving the Fourth Industrial Revolution. Data gives

What Is a UX Writer’s Role in Global Expansion?

You may have heard of the term ‘UX writer’ and may have wondered what a UX writer does. A UX writer is someone who writes to produce the best user experience for their audience. They