Regional Translation for Global Websites

The way that you communicate with your target customers is crucial if you wish to expand internationally and do it successfully. Localization is the key to attracting and engaging new audiences in different parts of

The History of Locale-specific Translation

Localization – the process of adapting a product or content to a specific market or geographical location – goes back to the 1980s when American software giants started expanding operations globally. As computer software moved

6 Benefits of an Internationalization Style Guide

When teammates around the globe collaborate on your localization project, a style guide helps to keep everybody on the same page. Read to find out why style guides are important, and how to create one.

Translating Emoji: 6 Tips for Emoji Internationalization

🖐 Emoji, or emoticons, are an easy way to add a bit of fun and flair to your content. Did you know that an emoji can have different meanings in different places? Explore tips for effectively translating emoji for target audiences in any location.

Translating for Germany: A Guide

As the biggest eCommerce market in Europe, Germany is eager for new content from foreign brands. Learn how to localize and market your digital content for a German audience.

Translating for Brazil: A Guide

Brazil’s booming eCommerce market makes it a prime spot for localization. Explore why and how you should localize for a Brazilian audience.