Most international businesses employ a pool of writers to write marketing content for their websites, social media posts, ads, and other written materials aimed at customers and prospects. However, each writer will have...
Marketing Localization: Your Ultimate Guide for Success
Without marketing localization, your marketing campaign is already a failure. Why? No matter how much time, effort, and creativity you’ve put into your marketing campaign, targeting a single territory is a waste of...
The Meaning of Colors Across Cultures
People have an intimate relationship with the meaning of colors. We have our favorite hues that we like to wear. When we go outside, we recognize the meanings of some colors automatically – the color of a traffic light or...
Localizing Visual Content: 6 Types to Consider
When embarking on a content marketing campaign in your target country, your research should have shown you what will stimulate engagement with your local audience. Text-based localized...
Why Multilingual SEO in India is Important
India is the second-largest online market in the world after China. Did you know that India now has 560 million online users, and this vast country is just getting started? Because a significant percentage of the population...
Translating to Japanese: The Top 4 Challenges
Japan is one of the world’s leading industrial powers and a "must" market for any international company. Japan is home to 127 million citizens and the country offers a stable business market that encourages trade and...
Should You Use Machine Translation? A Survey
Machine translation (MT) has been a hot topic in the translation industry for some time. The Globalization and Localization Association (GALA) recently published the results of an informal survey taken by one of its members...
Why Image Localization is Important
Everyone knows the saying, a picture is worth a thousand words. And, especially when it comes to image localization and global marketing, it is true! Images displayed on your app or website are powerful elements that...
4 Translation and Localization Trends for 2020
Marketing content has been widely digitized all over the world to make it available to every type of consumer. While a majority of this content is still in English, the need to localize the content language and make it...