What makes a great product?
A few years ago I founded a startup, but our original idea failed to get traction. We had to pivot. We needed ideas. One of of our advisors drew this on a white board. It’s
Translate your Shopify site with Localize
We’ve been hard at work building an easy to use service for making your Shopify site multilingual, and today we’re proud to announce the launch of Localize on the Shopify App marketplace! Translating your store will
9 Tips for Website Translation
Getting website localization right requires planning and proper execution. To make sure your localization efforts are rewarded, read through this guide. Know your target market Like a great comedian, figure out who your target market
Developer Productivity: The Art of Saying No
Staying productive is hard. Especially as a developer. It takes time to get in the zone, and once you’re there, it’s easy to get pulled out. You have… Meetings Email Features to build, bugs to
Customer Driven Development
Thinking of an idea and building an MVP is the easy part. Building a product that people love and addresses a real market is hard. Courtesy of “Crossing the Chasm” Once a product is past MVP,
The Hottest Thing in SaaS: Net New MRR
“Focus on MRR” is sound advice for any SaaS model company. Tracking monthly recurring revenue ensures that month over month growth defends against user churn and builds a defensible moat. Obsessively track MRR At Localize, we
Tools to Automate Your Business
When our company started as a side project 2 years ago, we had no bank account, no legal entity, and drew no salary. Things were simple. When we were accepted into Techstars NYC, Localize transformed
Being a Data Driven Company
In practice, consciously making data driven decisions is hard. The internal pull to trust your intuition is so strong that people unwittingly skew data to support our original gut feeling. Trying to make data-driven decisions
8 Tips and Case Studies for Website Translation
Getting website localization right requires planning and proper execution. Ensure that global expansion efforts are rewarded by following this guide. Know your target market Rather than using machine translation for the world’s top 100 languages, determine
