Translating for Germany: A Guide
As the biggest eCommerce market in Europe, Germany is eager for new content from foreign brands. Learn how to localize and market your digital content for a German audience.
8 Web Translation Mistakes to Avoid
Effective web localization adapts specific online content to fit target markets across the world and crosses linguistic, cultural, and physical borders in so doing. Localization is more than simple translation. When you localize, you’re also
Translating for Mexico: Why You Should Do It
It might be time to say ‘hola’ to Mexico with its vast (and growing) marketplace that might be a good fit for your goods or services. However, to successfully connect commercially with Mexicans is not
Understanding Foreign Markets: 3 Paths to International Expansion
In today’s world, highly developed markets are very competitive, and this is one reason why aspiring global brands venture abroad. The possibility of discovering new audiences in uncharted territory can be appealing when the competitive
How to Master Local SEO for More Customers Worldwide
You might be managing your website localization really well, but are you paying attention to localizing your SEO? If you have just rolled out a different language version of your website without also taking care
Translation Management: 6 Ways to Get It Wrong
Localization managers have challenging jobs that require knowledge in several fields: linguistics, IT, finance, and human resources. They handle projects, workflows, budgets, client communications, and collaboration with international professionals. Effective localization management necessitates a clear
Translating for Russia
The Russian market is one of the largest in the world. If you want to grow your company internationally, you’ll surely want to access it sooner rather than later and begin to think about localizing
Translation and Localization: Why Empathy Matters During Difficult Times
COVID-19 is still ravaging the world and many countries have almost gone bankrupt trying to stem its spread. Companies around the world have been forced to either fire employees or discontinue operations because of financial
Using Transcreation to Prevent Marketing Blunders
Transcreation is translation + creation, and it can help your ad campaigns perform well all around the world.
