Translating for the Middle East
The Middle East represents a booming ecommerce market that your international business can’t afford to ignore. Moreover, the B2C (business to customer) ecommerce market has been undergoing a pivotal shift as demonstrated by the largest
Opportunity in Crisis: 4 Key Translation Provider Trends for 2021
Before we talk about translation provider trends in the current year, we need to look back at the prior year. In 2020, COVID-19 threw an economy-disrupting curveball at the entire world. All forecasts and predictions
How Data Translation Drives Economic Growth and Employment
Data has is now one of the world’s most valuable resources because of the increasing digital transformation of international industries. Consumer data could be thought of as the new oil driving the Fourth Industrial Revolution. Data gives
Personalization of Data and Local Data Compliance Laws
Localization of data is one of the most hotly debated issues in the world of international business today. In this post, we’ll take a brief look at what data localization is and how local data
Marketing to Women Around the World
For years, many advertisers have relied on marketing to women by using stereotypes and impossible beauty standards. Brands relied on a strategy of shrink it and pink it when designing products for women. However, women
Machine vs. Human Translation: Who Wins?
Do you think AI-based translation tools will ever outperform human translators? Let’s find out!
International Keyword Research: Its Importance for Your Global Brand
Developing target-oriented international keywords is becoming increasingly important for successful marketing campaigns for any global business. If you plan to launch your brand in a new foreign market, one roadblock on your journey to success
Cultural Differences: 9 Surprising Customs From Around the World
It’s a small world, but our worldwide cultures still vary a lot. Join us to learn about some of the most surprising cultural differences from around the globe.
How Ecommerce Personalization and Translation Can Reduce Your Bounce Rate
Did you know that many ecommerce stores die because of their high bounce rates? Why? The answer is simple: if your targeted consumers are quickly leaving your site, they aren’t buying. The goal of your
