Equinix is a global data center and interconnection company that enables businesses to connect and exchange data with each other. With a global customer base, Equinix recognized the importance of providing localized content to its non-English-speaking customers.
Equinix initially tried several different solutions for localization, including in-house translation, Google Translate, and other tools. However, these solutions proved to be expensive, time-consuming, and unreliable. Equinix received pushback from its Japanese audience because of poor translation quality and wanted to ensure that its users would be happy with the localization solution it chose.
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