Marketing Internationalization: Your Ultimate Guide for Success
Without marketing localization, your marketing campaign is already a failure. Why? No matter how much time, effort, and creativity you’ve put into your marketing campaign, targeting a single territory is a waste of potential. And,
The Meaning of Colors Across Cultures
People have an intimate relationship with the meaning of colors. We have our favorite hues that we like to wear. When we go outside, we recognize the meanings of some colors automatically – the color
Personalizing Visual Content: 6 Types to Consider
Most people know that they should translate text for foreign audiences. But what else should you localize?
Search and SEO in India: 6 Things to Know
Here are 6 SEO tips for succeeding in the Indian market.
Should You Use Machine Translation? A Survey
Machine translation (MT) has been a hot topic in the translation industry for some time. The Globalization and Localization Association (GALA) recently published the results of an informal survey taken by one of its members
Why Image Translation is Important
Is it worth adapting images for different audiences and cultures? Read on to find out!
4 Regional Translation Trends for 2020
Marketing content has been widely digitized all over the world to make it available to every type of consumer. While a majority of this content is still in English, the need to localize the content
User Experience is Enhanced With Website Translation
Before we dive into the subject of this blog post, let’s shed some light on what website localization and user experience essentially are. Website localization When an existing website is adapted to the local language
4 Reasons to Offer Multilingual Customer Service
If you are just getting into the global marketplace, you might be wondering if it’s worth it to include multilingual customer support in your budget? The answer is a resounding yes! There is an obvious benefit
