Localizing for Your Target Audience: “Everyone” Is Not Your Customer
As a marketer, it may seem logical to want to market your product and sell to as many customers as possible. However, this approach is a sure-fire way to quickly blow through your budget with
Digital Content Translation: 5 Reasons to Do It
No brand in the modern world can grow if it relies on just one language to get its message across. Simply put, the more languages you optimize your website for, the more people you can
Translation Memory Technology: How it Supports Localization
New and advanced technologies have truly revolutionized the way brands localize their content. One such technology is translation memory. Many kinds of translation memory software are available, which mostly form part of a larger translation
SEO Translation vs. Localization: Which Is Best for Your Website?
People often confuse the terms SEO translation and localization, thinking they are the same thing. Although both are related to translation, SEO translation and localization are two different processes. There could be numerous reasons for
Why Your Localization Project Needs a Localization Dream Team
If you are embarking on a localization project, your first step should be to assemble a localization team of committed people. The collaboration of project managers, translators, proofreaders, and others is simply essential to produce
Localizing for France: 4 Things to Consider
France is the new (post-Brexit) second-in-command e-commerce market in the European Union behind the economic powerhouse of Germany. This means that localizing for France should be on your international expansion agenda. Who Speaks French? French,
The Top 10 E-commerce Markets You Should Be Targeting
E-commerce is booming like never before. This is partly due to the COVID-19 pandemic that has forced people to change their purchasing behavior to online shopping. Many of these consumers will not be going back
Localizing for Germany
After the UK finally left the EU, Germany became the largest e-commerce market in Europe. Considering that German is the 10th most used language for websites, localizing for Germany is undoubtedly a smart move. Here
8 Web Localization Mistakes to Avoid
Effective web localization adapts specific online content to fit target markets across the world and crosses linguistic, cultural, and physical borders in so doing. Localization is more than simple translation. When you localize, you’re also
