The translation and localization industry is undergoing a tremendous amount of change thanks to artificial intelligence (AI). The type of localized content that top-notch translation management systems (TMSs) are able to...
Choosing an App Localization Tool: 6 Things to Look for
Are you planning to invest in app localization? Choosing the right localization tool is very important to ensure that your app is localized correctly and authentically. In this guide, we give you seven pointers on how to...
Japanese Localization and User Interface Design
What do you think of when you hear or read the phrase Japanese aesthetic? Maybe balance and structured beauty come to mind, exemplified by traditional Japanese gardens, paintings, and the art of calligraphy. Everything is...
Why You Should Localize for Brazil
This post is about Brazil's lucrative ecommerce market. To enter this market, your site needs to be in Brazil's official language, one of the most widely spoken languages in the world – Portuguese. If you want to appeal to...
Why Localizing Your Website Matters During COVID-19
As the world continues to witness more and more waves of COVID-19, businesses have realized the importance of staying relevant to target audiences online. Never before has the need for localizing your website been so great....
Planning for Localization and Global Marketing Success
Whether you’re just starting out in the global marketplace or looking to expand into other markets to obtain a more international audience, planning for localization is necessary if...
What Is the Difference Between Internationalization and Localization?
The acronym GILT stands for GLOBALIZATION INTERNATIONALIZATION LOCALIZATION TRANSLATION. These terms all refer to the activities that businesses engage in when they go global. Of the four terms, translation is the...
10 Great Reasons to Translate Your Website
For most international companies, a translated and localized website isn’t something that’s just nice to have. Rather, it’s a must for serving existing and new online customers in any targeted locale. Here are ten reasons...
Has Your Company Gone Global Unintentionally?
It’s not uncommon for businesses to discover they are somehow reaching out to audiences they hadn’t intentionally targeted. This kind of international business could take the form of surprise orders or web traffic coming...