As the world continues to witness more and more waves of COVID-19, businesses have realized the importance of staying relevant to target audiences online. Never before has the need for localizing your website been so great....
Planning for Localization and Global Marketing Success
Whether you’re just starting out in the global marketplace or looking to expand into other markets to obtain a more international audience, planning for localization is necessary if...
What Is the Difference Between Internationalization and Localization?
The acronym GILT stands for GLOBALIZATION INTERNATIONALIZATION LOCALIZATION TRANSLATION. These terms all refer to the activities that businesses engage in when they go global. Of the four terms, translation is the...
10 Great Reasons to Translate Your Website
For most international companies, a translated and localized website isn’t something that’s just nice to have. Rather, it’s a must for serving existing and new online customers in any targeted locale. Here are ten reasons...
Has Your Company Gone Global Unintentionally?
It’s not uncommon for businesses to discover they are somehow reaching out to audiences they hadn’t intentionally targeted. This kind of international business could take the form of surprise orders or web traffic coming...
Opportunity in Crisis: 4 Key Translation Provider Trends for 2021
Before we talk about translation provider trends in the current year, we need to look back at the prior year. In 2020, COVID-19 threw an economy-disrupting curveball at the entire world. All forecasts and predictions went...
How Data Localization Drives Economic Growth and Employment
Data has is now one of the world’s most valuable resources because of the increasing digital transformation of international industries. Consumer data could be thought of as the new oil driving the Fourth...
Localization of Data and Local Data Compliance Laws
Localization of data is one of the most hotly debated issues in the world of international business today. In this post, we'll take a brief look at what data localization is and how local data compliance laws worldwide...
Marketing to Women Around the World
For years, many advertisers have relied on marketing to women by using stereotypes and impossible beauty standards. Brands relied on a strategy of shrink it and pink it when designing products for women. However, women are...