Machine translation (MT) has been a hot topic in the translation industry for some time. The Globalization and Localization Association (GALA) recently published the results of an informal survey taken by one of its members...
4 Translation and Localization Trends for 2020
Marketing content has been widely digitized all over the world to make it available to every type of consumer. While a majority of this content is still in English, the need to localize the content language and make it...
Why a Style Guide Matters to Your Global Brand Message
Most international businesses employ a pool of writers to write marketing content for their websites, social media posts, ads, and other written materials aimed at customers and prospects. However, each writer will have...
User Experience is Enhanced With Website Localization
Before we dive into the subject of this blog post, let’s shed some light on what website localization and user experience essentially are. Website localization When an existing website is adapted to the local language...
4 Reasons to Offer Multilingual Customer Service
If you are just getting into the global marketplace, you might be wondering if it’s worth it to include multilingual customer support in your budget? The answer is a resounding yes! There is an obvious benefit to your...
10 Common App Localization Mistakes to Avoid
Your app is just as important as your website. In fact, in some countries, it is more important because more consumers shop using a smartphone than a computer. So, you should be planning a strategy for app localization, and...
The ABCs of Global Video Localization
Digital video is one of the most effective online marketing tool When compared to other marketing methods, studies show that videos produce 66% more qualified leads per year and a 54% increase in brand awareness. Therefore,...
Top 10 Languages for Website Localization
More businesses are going global everyday day and are realizing the importance of effective translation and localization of their content. However, the fact is that over 6,500 languages are being spoken around the world,...
Localization in Taiwan – Fun Facts About Taiwanese Culture
If you are curious about localization in Taiwan, you're not alone. The cultures of the world are fascinating in their diversity of customs and traditions. People in different countries will have very different beliefs and...