Marketing content has been widely digitized all over the world to make it available to every type of consumer. While a majority of this content is still in English, the need to localize the content language and make it...
4 Reasons to Offer Multilingual Customer Service
If you are just getting into the global marketplace, you might be wondering if it’s worth it to include multilingual customer support in your budget? The answer is a resounding yes! There is an obvious benefit to your...
3 Strategic Milestones to Achieve Effective Localization
If you want your business to become a truly global one you face the challenge of how to ensure brand effectiveness across multiple markets. Sometimes it's unclear to know how localization milestones relate to your...
Localizing for Brazil: How to Conquer the Brazilian Market
Brazil is the eighth largest economy and one of the top growth markets in the world. For this reason, more and more companies are looking to fine tune their marketing strategies to leverage the immense business...
The Five Languages of the Group of Seven to Ensure Your Global Success
There are more than 7,000 different languages spoken around the world. If you are a company wishing to expand your global reach by translating your website and apps into other languages, you might find this fact to be...
How to Translate your eCommerce Retail Store
To grow your on-line store for new international markets, it is important to pay attention to translating your site into other languages. Prospective customers are always more comfortable browsing and shopping for products...
The US Hispanic Market Is Growing – Here’s How to Reach It
The changing demographic landscape in the U.S. will mean that more and more brands will have to realign their strategies to capture emerging market segments. One such key population trend is the growing presence of...
What is the Difference Between Translation and Localization?
Many marketers assume that the terms website translation and website localization mean the same thing. It’s even quite common for those engaged in international business to be unaware of the differences, or even have an...
UX for International Websites – Right to Left Scripts
There are several things to be considered when designing a website with the intention of going global. The website design needs to be suited for not just a translation of the language, but also to maintain its integrity...