Localization testing helps verify that your software, sites, and apps are accurate and easy to use for people in specific regions. Check out the top 4 benefits of localization testing.
How do you translate and localize with inclusion in mind? Learn how here:
Some languages are harder to translate than others. Check out 5 of the most notoriously tough-to-translate languages.
Marketing content has been widely digitized all over the world to make it available to every type of consumer. While a majority of this content is still in English, the need to localize the content
If you use American English in the UK, you may not be your audience’s cup of tea. Learn about the important differences between American and British English.
Can machines understand language as well as humans do? With advances in AI technology like NLP, the future is coming.
Do you think the auto-translate feature works well enough to translate your professional website? Think again…
Effective web localization adapts specific online content to fit target markets across the world and crosses linguistic, cultural, and physical borders in so doing. Localization is more than simple translation. When you localize, you’re also
The Russian market is one of the largest in the world. If you want to grow your company internationally, you’ll surely want to access it sooner rather than later and begin to think about localizing
It’s unreasonable to expect your translation and localization team to produce translations that are a carbon copy of your original content and still manage to resonate with the market they’re localizing for. In reality, such
When localizing your website or app, just translating keywords from your original content into another language is not enough for a solid SEO strategy in the target market. Your SEO strategy should include conducting multilingual
Price localization is a very important factor when it comes to expanding your business to a global market. Price localization has to exist in two main categories – local currency and local value of the
As globalism spreads further, it is becoming increasingly important for multinational businesses to factor in the diversity that exists across the spectrum of life around the world. It’s the only way that an organization can
Today’s traveler is the digital traveler and he/she is looking for the best possible options. This traveler wants everything, from the ideal room to the ideal sightseeing tour. In other words, if you’re a travel
Mobile apps have indeed become a part of our everyday lives. Every remote corner of the world has more access to mobiles than it does to desktops. Therefore, mobile apps are in fact the big
E-Commerce is a sector that went from ambiguity to revolutionary in less than a decade. The phenomenon isn’t limited to the west alone. For instance, in a country like India, e-commerce has been rapidly snatching
Localization, as you know it, is the latest buzzword in the consumer industry, and essentially implies adaptation of your products and services to align them with the local cultural and linguistic demands and preferences of
Localization is the process of adjusting the characteristics and properties of a product to suit the needs of the social, cultural and political dimensions of a particular culture. Localization is a highly profitable practice that
In a globalized economy, it is very easy for most companies to penetrate a foreign market. However, not all of them get it right. The biggest mistake these companies make is to assume that their
France is the new (post-Brexit) second-in-command e-commerce market in the European Union behind the economic powerhouse of Germany. This means that localizing for France should be on your international expansion agenda. Who Speaks French? French,
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