Did you know that many ecommerce stores die because of their high bounce rates? Why? The answer is simple: if your targeted consumers are quickly leaving your site, they aren’t buying. The goal of your
A translation management system (TMS) is a tool that helps you localize a website, mobile app, or software application for international audiences. A good TMS can transform a hands-on, lengthy translation process into a simple, headache-free workflow. Read on to find out why translation management is important for your localization team.
You should never have to translate the same words or phrases twice! Learn how translation memory can improve your localization workflows.
So, what is localization, exactly? A solid localization strategy is one of the most important parts of an international launch. Learn how top companies like IBM and Amazon use localization and translation management to build thriving global brands.
Technology has changed practically every industry in the world, and the translation industry is no exception. Localization with new tech means that service providers are increasingly becoming better equipped to provide quality translation and localization
When considering to localize for the Southern African Market, the important thing to remember about the area is that it is made up of ten countries, namely: Angola Botswana Lesotho Malawi Mozambique Namibia South Africa
In today’s global economy, people have a lot of choices. If you want to keep up with the competition, localizing your website for other languages is essential. Learn about all the ways that translating your website can boost your brand and your revenue.
Localization testing helps verify that your software, sites, and apps are accurate and easy to use for people in specific regions. Check out the top 4 benefits of localization testing.
How do you translate and localize with inclusion in mind? Learn how here:
Some languages are harder to translate than others. Check out 5 of the most notoriously tough-to-translate languages.
Marketing content has been widely digitized all over the world to make it available to every type of consumer. While a majority of this content is still in English, the need to localize the content
If you use American English in the UK, you may not be your audience’s cup of tea. Learn about the important differences between American and British English.
Can machines understand language as well as humans do? With advances in AI technology like NLP, the future is coming.
Do you think the auto-translate feature works well enough to translate your professional website? Think again…
Effective web localization adapts specific online content to fit target markets across the world and crosses linguistic, cultural, and physical borders in so doing. Localization is more than simple translation. When you localize, you’re also
The Russian market is one of the largest in the world. If you want to grow your company internationally, you’ll surely want to access it sooner rather than later and begin to think about localizing
It’s unreasonable to expect your translation and localization team to produce translations that are a carbon copy of your original content and still manage to resonate with the market they’re localizing for. In reality, such
When localizing your website or app, just translating keywords from your original content into another language is not enough for a solid SEO strategy in the target market. Your SEO strategy should include conducting multilingual
Price localization is a very important factor when it comes to expanding your business to a global market. Price localization has to exist in two main categories – local currency and local value of the
As globalism spreads further, it is becoming increasingly important for multinational businesses to factor in the diversity that exists across the spectrum of life around the world. It’s the only way that an organization can
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