10 Great Reasons to Translate Your Website

10 Great Reasons to Translate Your Website

For most international companies, a translated and localized website isn’t something that’s just nice to have. Rather, it’s a must for serving existing and new online customers in any targeted locale. Here are ten reasons...

Localization in the Middle East

Localization in the Middle East

The Middle East represents a booming ecommerce market that your international business can't afford to ignore. Moreover, the B2C (business to customer) ecommerce market has been undergoing a pivotal shift as demonstrated by...

Marketing to Women Around the World

Marketing to Women Around the World

For years, many advertisers have relied on marketing to women by using stereotypes and impossible beauty standards. Brands relied on a strategy of shrink it and pink it when designing products for women. However, women are...