Why You Need Website Localization As more and more people worldwide are able to access the internet, your website will become an increasingly more valuable asset. Your website has the ability to attract new audiences,...
Translation Context: Why it Matters
Translation Context - Take a Walk in a Translator’s Shoes Because technology has enabled the world to become more interconnected, companies are finding the prospect of international expansion more appealing than ever. In...
Why a Style Guide Matters to Your Global Brand Message
Most international businesses employ a pool of writers to write marketing content for their websites, social media posts, ads, and other written materials aimed at customers and prospects. However, each writer will have...
Translating to Japanese: The Top 4 Challenges
Japan is one of the world’s leading industrial powers and a "must" market for any international company. Japan is home to 127 million citizens and the country offers a stable business market that encourages trade and...
4 Translation and Localization Trends for 2020
Marketing content has been widely digitized all over the world to make it available to every type of consumer. While a majority of this content is still in English, the need to localize the content language and make it...
User Experience is Enhanced With Website Localization
Before we dive into the subject of this blog post, let’s shed some light on what website localization and user experience essentially are. Website localization When an existing website is adapted to the local language...
10 Common App Localization Mistakes to Avoid
Your app is just as important as your website. In fact, in some countries, it is more important because more consumers shop using a smartphone than a computer. So, you should be planning a strategy for app localization, and...
The ABCs of Global Video Localization
Digital video is one of the most effective online marketing tool When compared to other marketing methods, studies show that videos produce 66% more qualified leads per year and a 54% increase in brand awareness. Therefore,...
5 Basic Mistakes to Avoid When Translating English into French
Ah...la belle langue française! French is one of the most widely-spoken languages in the world. This is why many companies choose to translate and localize their websites and apps into this beautiful language....