As a marketer, it may seem logical to want to market your product and sell to as many customers as possible. However, this approach is a sure-fire way to quickly blow through your budget with little to show for it. This...
Digital Content Translation: 5 Reasons to Do It
No brand in the modern world can grow if it relies on just one language to get its message across. Simply put, the more languages you optimize your website for, the more people you can reach out to. While there are several...
Translation Memory Technology: How it Supports Localization
New and advanced technologies have truly revolutionized the way brands localize their content. One such technology is translation memory. Many kinds of translation memory software are available, which mostly form part of a...
Why Your Localization Project Needs a Localization Dream Team
If you are embarking on a localization project, your first step should be to assemble a localization team of committed people. The collaboration of project managers, translators, proofreaders, and others is simply...
Localizing for France: 4 Things to Consider
France is the new (post-Brexit) second-in-command e-commerce market in the European Union behind the economic powerhouse of Germany. This means that localizing for France should be on your international expansion agenda....
The Top 10 E-commerce Markets You Should Be Targeting
E-commerce is booming like never before. This is partly due to the COVID-19 pandemic that has forced people to change their purchasing behavior to online shopping. Many of these consumers will not be going back to their old...
Localizing for Germany
After the UK finally left the EU, Germany became the largest e-commerce market in Europe. Considering that German is the 10th most used language for websites, localizing for Germany is undoubtedly a smart move. Here are...
8 Web Localization Mistakes to Avoid
Effective web localization adapts specific online content to fit target markets across the world and crosses linguistic, cultural, and physical borders in so doing. Localization is more than simple translation. When you...
Localizing for Mexico: Why You Should Do It
It might be time to say ‘hola’ to Mexico with its vast (and growing) marketplace that might be a good fit for your goods or services. However, to successfully connect commercially with Mexicans is not just about translating...
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