Localization managers have challenging jobs that require knowledge in several fields: linguistics, IT, finance, and human resources. They handle projects, workflows, budgets, client communications, and collaboration with...
Localizing for Russia
The Russian market is one of the largest in the world. If you want to grow your company internationally, you’ll surely want to access it sooner rather than later and begin to think about localizing for Russia. So, Let’s...
Translation and Localization: Why Empathy Matters During Difficult Times
COVID-19 is still ravaging the world and many countries have almost gone bankrupt trying to stem its spread. Companies around the world have been forced to either fire employees or discontinue operations because of...
Using Transcreation to Prevent Marketing Blunders
Translation is the verbatim transfer of text from one language to another. On the other hand, transcreation (translation + creation) is the act of changing words and phrases to make their meanings culturally appropriate for...
Localizing for Korea (Both North and South)
E-commerce is a key component of the overall consumer market in South Korea, a country where 99.2 percent of households have internet access. If you want to resonate with your target audience in this prosperous country,...
Choosing an App Localization Tool: 6 Things to Look for
Are you planning to invest in app localization? Choosing the right localization tool is very important to ensure that your app is localized correctly and authentically. In this guide, we give you seven pointers on how to...
Why You Should Localize for Brazil
This post is about Brazil's lucrative ecommerce market. To enter this market, your site needs to be in Brazil's official language, one of the most widely spoken languages in the world – Portuguese. If you want to appeal to...
Translating and Localizing for Japanese Market
The islands that make up the country of Japan contain the world's third-largest economy. If you plan to enter this lucrative market, you need to understand the importance of translating and localizing for Japan. Because...
Planning for Localization and Global Marketing Success
Whether you’re just starting out in the global marketplace or looking to expand into other markets to obtain a more international audience, planning for localization is necessary if...
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