Are you planning to invest in app localization? Choosing the right localization tool is very important to ensure that your app is localized correctly and authentically. In this guide, we give you seven pointers on how to...
Why You Should Localize for Brazil
This post is about Brazil's lucrative ecommerce market. To enter this market, your site needs to be in Brazil's official language, one of the most widely spoken languages in the world – Portuguese. If you want to appeal to...
Translating and Localizing for Japanese Market
The islands that make up the country of Japan contain the world's third-largest economy. If you plan to enter this lucrative market, you need to understand the importance of translating and localizing for Japan. Because...
Planning for Localization and Global Marketing Success
Whether you’re just starting out in the global marketplace or looking to expand into other markets to obtain a more international audience, planning for localization is necessary if...
10 Great Reasons to Translate Your Website
For most international companies, a translated and localized website isn’t something that’s just nice to have. Rather, it’s a must for serving existing and new online customers in any targeted locale. Here are ten reasons...
Opportunity in Crisis: 4 Key Translation Provider Trends for 2021
Before we talk about translation provider trends in the current year, we need to look back at the prior year. In 2020, COVID-19 threw an economy-disrupting curveball at the entire world. All forecasts and predictions went...
Human Translation vs. Machine: Who Wins?
It is a matter of debate whether Artificial Intelligence (AI) will eventually replace human labor. For all multi-national businesses, content translation has become a key tool for communication and growth. Companies have...
International Keyword Research: Its Importance for Your Global Brand
Developing target-oriented international keywords is becoming increasingly important for successful marketing campaigns for any global business. If you plan to launch your brand in a new foreign market, one roadblock on...
Cultural Differences: 9 Surprising Customs From Around the World
Localization is essentially a way to make your product or service appear as if it was developed for people in the local market. Cultural localization means using local customs, societal codes and values, acceptable colors,...