The top businesses in the English-speaking world, irrespective of which niches they are in, have significantly impacted every country they’ve set foot in. But have you ever wondered how they achieved their successes? Sure,...
American or British English: Does it Matter?
George Bernard Shaw created the oft-repeated phrase that the United Kingdom and the United States of America are two countries separated by a common language. His compatriot, Oscar Wilde, noted that: We have really...
5 Ways to Use Emojis in International Marketing
Emojis are small digital pictures designed to express emotions, feelings, or concepts without using text or sound. The power of these little icons is so remarkable that brands are increasingly using emojis in international...
Translation, Localization, and Transcreation Have Important Distinctions
Global brands spend a lot of money to create engaging online content for their target audience, but resonating content with an international audience is tricky and requires creativity. While translation plays a vital role...
Neural Machine Translation (NMT): A Quick View
Simply put, neural machine translation (NMT) involves software used for translating words and sentences from one language to another. Classic examples of publicly accessible NMT software are Google Translate and...
Avoiding Cultural Mistakes in Localization
When entering the global market it's easy to make cultural mistakes if you go with a purely literal translation of your content. Often times a literal translation doesn’t make any sense in the foreign language. Sometimes...
Why Your Localization Team Should Tailor Your Copy
It’s unreasonable to expect your translation and localization team to produce translations that are a carbon copy of your original content and still manage to resonate with the market they’re localizing for. In reality,...
8 Localization Tips to Reach Your Target Audience
In today’s interconnected world, there is immense potential for your business to expand its market share beyond geographical boundaries and capture shoppers that have been previously inaccessible. But all of this depends on...
Regional Localization for Global Websites
The way that you communicate with your target customers is crucial if you wish to expand internationally and do it successfully. Localization is the key to attract and engage new audiences in different parts of the world....