When entering the global market it's easy to make cultural mistakes if you go with a purely literal translation of your content. Often times a literal translation doesn’t make any sense in the foreign language. Sometimes...
Why Your Localization Team Should Tailor Your Copy
It’s unreasonable to expect your translation and localization team to produce translations that are a carbon copy of your original content and still manage to resonate with the market they’re localizing for. In reality,...
8 Localization Tips to Reach Your Target Audience
In today’s interconnected world, there is immense potential for your business to expand its market share beyond geographical boundaries and capture shoppers that have been previously inaccessible. But all of this depends on...
Regional Localization for Global Websites
The way that you communicate with your target customers is crucial if you wish to expand internationally and do it successfully. Localization is the key to attract and engage new audiences in different parts of the world....
How to Increase Retention Through Localization
Retention marketing can also be referred to as loyalty marketing or lifecycle marketing. Retention boils down to keeping your customers involved, happy, and spending on your products or services. You can increase retention...
Website Localization Best Practices
Why You Need Website Localization As more and more people worldwide are able to access the internet, your website will become an increasingly more valuable asset. Your website has the ability to attract new audiences,...
Translation Context: Why it Matters
Translation Context - Take a Walk in a Translator’s Shoes Because technology has enabled the world to become more interconnected, companies are finding the prospect of international expansion more appealing than ever. In...
Why a Style Guide Matters to Your Global Brand Message
Most international businesses employ a pool of writers to write marketing content for their websites, social media posts, ads, and other written materials aimed at customers and prospects. However, each writer will have...
Translating to Japanese: The Top 4 Challenges
Japan is one of the world’s leading industrial powers and a "must" market for any international company. Japan is home to 127 million citizens and the country offers a stable business market that encourages trade and...