When translating a website, it is important that you don’t just literally translate text. In many cases, the target language does not have a literal translation for your content. In other cases, cultural differences might
The digital economy today has allowed for plenty of connectivity, which is a fantastic thing. It’s a fantastic thing because it allows businesses to connect with the larger global market in the simplest ways possible.
Every website has a set of words that are used often to describe the product or present the message of the brand. Certain catchphrases, mission statements, taglines, and so on are used regularly along with
The way that you communicate with your target customers is crucial if you wish to expand internationally and do it successfully. Localization is the key to attracting and engaging new audiences in different parts of
In general, slang refers to informal language that is used more often in speech than in writing, and may only have meaning to a specific group of subculture. Slang expressions introduce unique challenges for translators
Ah… la belle langue française! French is one of the most widely-spoken languages in the world, behind only English, Mandarin Chinese, Hindi, Spanish, Arabic, and Bengali. Unsurprisingly, many companies around the globe choose to translate
Translation is the verbatim transfer of text from one language to another. On the other hand, transcreation (translation + creation) is the act of changing words and phrases to make their meanings culturally appropriate for
COVID-19 is still ravaging the world and many countries have almost gone bankrupt trying to stem its spread. Companies around the world have been forced to either fire employees or discontinue operations because of financial
No brand in the modern world can grow if it relies on just one language to get its message across. Simply put, the more languages you optimize your website for, the more people you can
As a marketer, it may seem logical to want to market your product and sell to as many customers as possible. However, this approach is a sure-fire way to quickly blow through your budget with
Developing target-oriented international keywords is becoming increasingly important for successful marketing campaigns for any global business. If you plan to launch your brand in a new foreign market, one roadblock on your journey to success
It is a matter of debate whether Artificial Intelligence (AI) will eventually replace human labor. For all multi-national businesses, content translation has become a key tool for communication and growth. Companies have two options to
E-commerce is a key component of the overall consumer market in South Korea, a country where 99.2 percent of households have internet access. If you want to resonate with your target audience in this prosperous
Before we dive into the subject of this blog post, let’s shed some light on what website localization and user experience essentially are. Website localization When an existing website is adapted to the local language
Marketing content has been widely digitized all over the world to make it available to every type of consumer. While a majority of this content is still in English, the need to localize the content
Most international businesses employ a pool of writers to write marketing content for their websites, social media posts, ads, and other written materials aimed at customers and prospects. However, each writer will have their own
Translation Context – Take a Walk in a Translator’s Shoes Because technology has enabled the world to become more interconnected, companies are finding the prospect of international expansion more appealing than ever. In fact, there
Why You Need Website Localization As more and more people worldwide are able to access the internet, your website will become an increasingly more valuable asset. Your website has the ability to attract new audiences,
Retention marketing can also be referred to as loyalty marketing or lifecycle marketing. Retention boils down to keeping your customers involved, happy, and spending on your products or services. You can increase retention by delivering
In today’s interconnected world, there is immense potential for your business to expand its market share beyond geographical boundaries and capture shoppers that have been previously inaccessible. But all of this depends on how well
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