Before we talk about translation provider trends in the current year, we need to look back at the prior year. In 2020, COVID-19 threw an economy-disrupting curveball at the entire world. All forecasts and predictions went...
How Data Localization Drives Economic Growth and Employment
Data has is now one of the world’s most valuable resources because of the increasing digital transformation of international industries. Consumer data could be thought of as the new oil driving the Fourth...
Localization of Data and Local Data Compliance Laws
Localization of data is one of the most hotly debated issues in the world of international business today. In this post, we'll take a brief look at what data localization is and how local data compliance laws worldwide...
Marketing to Women Around the World
For years, many advertisers have relied on marketing to women by using stereotypes and impossible beauty standards. Brands relied on a strategy of shrink it and pink it when designing products for women. However, women are...
Human Translation vs. Machine: Who Wins?
It is a matter of debate whether Artificial Intelligence (AI) will eventually replace human labor. For all multi-national businesses, content translation has become a key tool for communication and growth. Companies have...
International Keyword Research: Its Importance for Your Global Brand
Developing target-oriented international keywords is becoming increasingly important for successful marketing campaigns for any global business. If you plan to launch your brand in a new foreign market, one roadblock on...
Cultural Differences: 9 Surprising Customs From Around the World
Localization is essentially a way to make your product or service appear as if it was developed for people in the local market. Cultural localization means using local customs, societal codes and values, acceptable colors,...
How Ecommerce Personalization and Localization Can Reduce Your Bounce Rate
Did you know that many ecommerce stores die because of their high bounce rates? Why? The answer is simple: if your targeted consumers are quickly leaving your site, they aren't buying. The goal of your ecommerce store is to...
5 Tips For a Great Localization Strategy
The top businesses in the English-speaking world, irrespective of which niches they are in, have significantly impacted every country they’ve set foot in. But have you ever wondered how they achieved their successes? Sure,...