When embarking on a content marketing campaign in your target country, your research should have shown you what will stimulate engagement with your local audience. Text-based localized content is always going to be an...
Should You Use Machine Translation? A Survey
Machine translation (MT) has been a hot topic in the translation industry for some time. The Globalization and Localization Association (GALA) recently published the results of an informal survey taken by one of its members...
Why Image Localization is Important
Everyone knows the saying, a picture is worth a thousand words. And, especially when it comes to image localization and global marketing, it is true! Images displayed on your app or website are powerful elements that...
4 Translation and Localization Trends for 2020
Marketing content has been widely digitized all over the world to make it available to every type of consumer. While a majority of this content is still in English, the need to localize the content language and make it...
Why a Style Guide Matters to Your Global Brand Message
Most international businesses employ a pool of writers to write marketing content for their websites, social media posts, ads, and other written materials aimed at customers and prospects. However, each writer will have...
5 Tips for Content Marketing in Germany
Germany is a popular jumping off point for many companies entering the European marketplace. It’s a good choice because Germany is Europe’s most populous nation, largest economy, and home to Europe’s biggest consumer...
User Experience is Enhanced With Website Localization
Before we dive into the subject of this blog post, let’s shed some light on what website localization and user experience essentially are. Website localization When an existing website is adapted to the local language...
Why It’s Important To Localize Your E-Commerce Website
If you want to succeed in doing business in a different country, when you localize your e-commerce website, it will bring you numerous advantages. Here are four reasons why you need to get your site customized and localized...
10 Common App Localization Mistakes to Avoid
Your app is just as important as your website. In fact, in some countries, it is more important because more consumers shop using a smartphone than a computer. So, you should be planning a strategy for app localization, and...