In general, slang refers to informal language that is used more often in speech than in writing, and may only have meaning to a specific group of subculture. Slang expressions introduce unique challenges for translators
Ah… la belle langue française! French is one of the most widely-spoken languages in the world, behind only English, Mandarin Chinese, Hindi, Spanish, Arabic, and Bengali. Unsurprisingly, many companies around the globe choose to translate
Localization involves transforming your website to conform to a foreign country’s unique language and cultural norms, and a strong eCommerce localization strategy is critical for businesses that want to generate sales in different countries. If
A translation management system (TMS) is a project management application that can automate and streamline various aspects of your localization workflow. A typical TMS supports complex translation projects and eliminates the repetitive and laborious manual
Emojis, or emoticons, might seem like a straightforward bit of fun that transcends spoken and written language. However, they aren’t as universal as you might believe: these small symbols can mean different things to people
Translation is the verbatim transfer of text from one language to another. On the other hand, transcreation (translation + creation) is the act of changing words and phrases to make their meanings culturally appropriate for
No brand in the modern world can grow if it relies on just one language to get its message across. Simply put, the more languages you optimize your website for, the more people you can
As a marketer, it may seem logical to want to market your product and sell to as many customers as possible. However, this approach is a sure-fire way to quickly blow through your budget with
Developing target-oriented international keywords is becoming increasingly important for successful marketing campaigns for any global business. If you plan to launch your brand in a new foreign market, one roadblock on your journey to success
It is a matter of debate whether Artificial Intelligence (AI) will eventually replace human labor. For all multi-national businesses, content translation has become a key tool for communication and growth. Companies have two options to
Localization of data is one of the most hotly debated issues in the world of international business today. In this post, we’ll take a brief look at what data localization is and how local data
Data has is now one of the world’s most valuable resources because of the increasing digital transformation of international industries. Consumer data could be thought of as the new oil driving the Fourth Industrial Revolution. Data gives
E-commerce is a key component of the overall consumer market in South Korea, a country where 99.2 percent of households have internet access. If you want to resonate with your target audience in this prosperous
Savvy business leaders understand the importance of making decisions based on data. However, with so much information available, how do you know which data will guide you to make the best decisions for your transnational
Website localization comes with a set of challenges, and one of the greatest is the need to localize your content for a target audience in another country. However, the most effective way for a local
Did you know that many ecommerce stores die because of their high bounce rates? Why? The answer is simple: if your targeted consumers are quickly leaving your site, they aren’t buying. The goal of your
Before we dive into the subject of this blog post, let’s shed some light on what website localization and user experience essentially are. Website localization When an existing website is adapted to the local language
Marketing in Germany is a popular jumping off point for many companies entering the European marketplace. It’s a good choice because Germany is Europe’s most populous nation, largest economy, and home to Europe’s biggest consumer
Marketing content has been widely digitized all over the world to make it available to every type of consumer. While a majority of this content is still in English, the need to localize the content
Everyone knows the saying, a picture is worth a thousand words. And, especially when it comes to image localization and global marketing, it is true! Images displayed on your app or website are powerful elements
No credit card needed. Simply sign up for a free trial today and you’ll get full access to the Localize Platform. Cancel or upgrade your plan at anytime.
