Should You Build or Buy Translation Technology?

Localization refers to ensuring your products and services as well as the functioning of the backend of your organization are tweaked so that they work for local customers. There are various types of localization technology

Creating Trust in the Translation Business

The translation business brings with it umpteen number of challenges and the number one reason for experiencing these difficulties is the lack of understanding between the company and the client. The very nature of the

Creating a Team for Your Website Translation

So, you’ve made the decision to localize your website. Well, that’s a smart move. However, the decision to localize your website is just the initial step. The actual hard part comes when you have to

How to Start the Website Translation Process

There are several components that make up your marketing machine and the one thing that needs to be localized first is the website. Website localization is a primary task in the localization list of “things

Localization Team

Discussions That Every Internationalization Team Needs to Have

Also known as internationalization, localization can be regarded as a process employed to adapt the company’s software to the various linguistic, technical and regional requirements of a particular target market. The companies achieve this by

Your Global Content Strategy and the Trends Driving Them

According to a report called “B2B Content Marketing 2014” published by the Content Marketing Institute, over 90% of marketers engage with content marketing in some form or the other. Now, you might go “that’s an

What Kind of Translation Does Your Business Need

It’s safe to assume that a majority of customers don’t just depend on the salesperson for recommendations. It’s in our nature to be a bit skeptical and to try out things for ourselves before we

Go Global with Digital Translation

In a highly globalized world, localization is needed for survival. If you can’t adapt to the global economy, do not be surprised if your business starts to lose its hold in the race. Localization is