Peter F. Drucker once said, “If you can’t measure it, you can’t improve it.” This holds true for every business that is looking to grow their business and expand their reach. Once you know which
It’s quite an astonishing fact that a huge country like Australia only has a total population of 24 million people, lower than the total population of California. This is in spite of the fact that
What is Machine Translation? Machine translation refers to a subfield of computational linguistics. It comprises the use of a software to translate speech/text from one language to another without any human intervention. How did it
In this day and age of globalization we are constantly interacting with people from different countries and different cultures. Be it for work or for social reasons, there is no avoiding crossing borders, even if
It’s safe to assume that a majority of customers don’t just depend on the salesperson for recommendations. It’s in our nature to be a bit skeptical and to try out things for ourselves before we
One of the key factors involved in effective localization is cross-border communication. How you interact with customers from a foreign market plays a pivotal role in your localization strategy. In order to make sure things
If the latest statistics from MRRSE are to be believed, the global translation software market will be worth $10 billion in the next 3 years or so. The reason for this tremendous growth lies in
To better organize your projects and your team! Localize Organizations allows you to more easily collaborate with your team on multiple translation projects within Localize. We’ve added the ability to set advanced Access Permissions for
Emojis are small digital pictures designed to express emotions, feelings, or concepts without using text or sound. The power of these little icons is so remarkable that brands are increasingly using emojis in international marketing
Before we talk about translation provider trends in the current year, we need to look back at the prior year. In 2020, COVID-19 threw an economy-disrupting curveball at the entire world. All forecasts and predictions
We’ve added 23 new languages: Amharic, Chichewa, Corsican, Frisian, Galego, Hawaiian, Kazakh, Kyrgyz, Kurdish, Luxembourgish, Malagasy, Pashto, Samoan, Scottish Gaelic, Sindhi, Sinhalese, Shona, Sotho, Sudanese, Tajik, Tongan, Uzbek, Xhosa The new additions bring the total
We’re excited to feature Ruimtes in Beeld as a shining example of how Localize can easily translate your Squarespace site: Learn more about Ruimtes in Beeld:
At Localize our goal is to provide our customers with a localization service and tool that will allow them to go global and build lasting success. But don’t just take our word for it, check
We’re happy to announce that you can now receive machine translation from Microsoft Translate. For each of your projects you can choose between Google Translate and Microsoft Translate. Head over to your Project Settings page
The key objective behind localization is to ensure that the business’s message and brand blend seamlessly into the regional preferences and trends. The locals must be able to easily associate with the brand and adopt
Southeast Asia is increasingly becoming the most attractive eCommerce market globally, as the fastest growing consumer markets in the world. The consumers in this region are a growing tech-savvy population with a huge shopping-culture, helping
Any business seeking to expand its reach to markets where English is not the first or dominant language will require a website translation service. Entire websites often need to be translated before entering a foreign
Globalization is not an option if you truly want to gain access to a global audience; it is a necessity. However, for many small businesses, the cost factor may be a huge deterrent in pursuing
According to David Ogilvy, a brand isn’t just what you communicate; it is what the customer experiences as a whole. To put it as simply as possible, a customer’s perception of your brand is determined
When customers purchase a product or a service, the transaction isn’t exactly a simple one. On the surface, it might appear so. After all, aren’t they just buying a product they need? As long as
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