How to Create Content that Engages Customers

Engaging content creation requires time, critical thinking, and an intimate knowledge of your customers’ reading habits and preferences. What did TechValidate’s State of Content Marketing Survey indicate were the greatest challenges? Takes too much time:

3 Ways to Network for International Growth

Launching into a new international market is an exciting next step for growing businesses beyond domestic pursuits. Often, however, businesses make costly mistakes from lack of awareness for cultural preferences. When advising our clients, Localize

How to Build a Business as a Shopify App Developer

Follow these tips to find success as a developer on the Shopify platform. Outline for Shopify Success When developers ask us for help promoting their apps, we tell them: Become a Shopify merchant. Before you write

What makes a great business idea?

A few years ago, our original startup idea had failed to get traction. We were in the middle of the Y Combinator program, and we had to pivot. We needed ideas. One of the partners