The company initially offered a choice of 2 languages to navigate its popular mobile application. With a focus on the diverse and expansive Asia-Pacific market, the company was receiving increasing requests to translate the app into more than ten languages in a short timeframe.
A Fortune 500 technology company (who wishes to remain anonymous) offering a mobile app that allows their business customers to manage the IT solutions the company offers. The company enjoys an expanding global customer base for its mobile application, currently available in two languages. With the increasing demand for localization in their Asia-Pacific market, they needed to streamline cumbersome translation processes and expand to ten new languages while accelerating time-to-market without straining engineering resources.
The company initially offered a choice of 2 languages to navigate its popular mobile application. With a focus on the diverse and expansive Asia-Pacific market, the company was receiving increasing requests to translate the app into more than ten languages in a short timeframe. Before adopting Localize, the company's approach to localization took significant engineering resources, and expanding the app to more than ten languages would require substantial effort from their engineering team.
In addition to development resources, the translation of the Asian-Pacific languages required careful human review due to the complexity of the company's products and the technical nature of the mobile application. Originally, the company accomplished this with a manual approach that required translations be made in JavaScript files, which developers then converted into strings in their codebase. "We'd take English JavaScript files and hand them to translators. Then, they needed to return it to us in a JavaScript format," explained the Engineering Manager.
To manage, translate, and launch the mobile app in more than ten languages, the company needed to automate its processes, alleviate developer resources, reduce the possibility of errors, and improve time-to-market.
Today, the company offers its mobile application in more than ten languages, utilizing nearly 100% human translations. The company accomplished its mission, automating translation management by sending new content into Localize and pulling down the latest translations to release to their customers. These new processes save significant engineering resources, have revolutionized translation management, and vastly improved the company’s ROI.