Since launching in 2013, Social Pinpoint has evolved into an industry-leading and innovative digital engagement platform. By offering tools for online collaboration, surveys, and community feedback, Social Pinpoint’s tailored solutions help its clients build positive relationships and encourage collaborative participation in community projects.
With a mission to empower governments and municipalities to connect with their communities in an impactful way, Social Pinpoint knew that delivering multilingual capabilities was critical for its global customer base to truly engage and foster collaboration with community members.
“Localize’s offering was a huge step in how our customers break down language barriers in their communities and will help more people to participate regardless of the language they speak. - Brian Ashton, Chief Product Officer
As Social Pinpoint expanded its global customer base, the team encountered a critical challenge: supporting clients who serve diverse communities with a wide variety of languages. However, the motivation to address this challenge extended beyond global growth; a large part of effective community engagement lies in reaching diverse groups to ensure an inclusive engagement experience. For Social Pinpoint, this was a natural extension of their commitment to diversity, equity, and inclusion.
“Our motivation for adding translation was primarily driven by our company’s DEI goals and mission, which is to ensure an inclusive and equitable experience across all of our customers and communities.” - Brian Ashton, Chief Product Officer
Social Pinpoint needed a robust solution that could translate all customer-created content to enable engagement while respecting the linguistic backgrounds of highly diverse communities. This required a nuanced and sophisticated tool that needed to meet three essential specifications:
When Social Pinpoint found Localize, they quickly determined that Localize was the exact solution they needed. Localize also provided a simple, streamlined workflow for Social Pinpoint to create and deliver unique language sets on a per-client basis that was straightforward and could be easily managed by their client’s teams.
Leveraging automatic content detection and delivery, Social Pinpoint’s clients’ translations were automatically translated and published without involving technical team members. Additionally, since Localize is designed to scale as needs evolve, adding new languages and projects was easy, automatic, and efficient.
“Localize offers incredible sophistication and nuance in a way that is respectful of people’s linguistic backgrounds and represents a vast improvement from the current practice of dropping an auto-translate widget on a page, checking a box, and walking away.” - Brian Ashton, Chief Product Officer
Throughout onboarding, implementation, and looking forward; the Social Pinpoint team could always rely on their dedicated Localize Customer Success Manager to answer their questions, assist in optimizing each feature, and support the Social Pinpoint team in delivering exceptional value to its clients.
After implementing Localize, Social Pinpoint reports that their clients are seeing higher levels of engagement across hundreds of communities as a result of localized websites. Localize supported the Social Pinpoint team in breaking down language barriers in their communities to allow for participation regardless of the language spoken.