Carry1st is a mobile games publisher focused on serving the African market. The Carry1st team is committed to delivering high-quality mobile gaming experiences that resonate with local audiences. Understanding the diversity of languages and cultures across Africa, Carry1st recognized the importance of localization to connect with their users on a deeper level. In an effort to expand their reach and improve user engagement, Carry1st embarked on a localization journey.

Carry1st faced the challenge of efficiently localizing their mobile apps to reach a broader audience. They needed a solution that could handle the complexities of translating into languages like Arabic, which presented unique linguistic nuances. The team also wanted to avoid a time-consuming, file-based translation process that would strain their engineering resources and slow down development cycles.

Carry1st sought a solution that offered accurate translations, streamlined workflows, and the ability to manage translations effectively across different platforms. They prioritized a system that would allow them to maintain control over translation quality and ensure that the localized content resonated with local users.

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The Challenge

Reaching Diverse African Markets Africa presents a unique challenge for mobile app localization due to its rich linguistic diversity. With numerous languages spoken across the continent, Carry1st identified that English alone wouldn't suffice to capture the attention and loyalty of users in key regions.

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The Goal

Expand Carry1st’s reach and user engagement across Africa by localizing their mobile apps into key languages, including French and Arabic.

Localize provided Carry1st with a comprehensive translation management system (TMS) that met their specific needs for mobile app localization. The platform offered a user-friendly dashboard, robust API, and features that enabled Carry1st to automate their translation workflows. Carry1st was able to streamline the delivery of phrases to translators using Localize’s API.

The platform also facilitated collaboration between technical and non-technical team members, allowing for efficient management and approval of translations. The Localize Customer Success team provided exceptional support, guiding Carry1st through the onboarding and launch process. The team's expertise and assistance ensured a smooth implementation and a positive experience for Carry1st.

With Localize, Carry1st successfully expanded its reach in Africa by providing localized mobile app experiences. The platform's ease of use and automation capabilities enabled Carry1st to save time and resources, while ensuring high-quality translations. Carry1st has seen positive indicators of success, such as an increase in customer service tickets and app reviews in languages like Arabic and French.

This suggests that users are more comfortable engaging with Carry1st's apps in their native languages. Carry1st considers Localize to be a valuable asset for their localization needs. The platform has enabled them to efficiently deliver localized experiences, and they plan to continue using Localize to support their ongoing expansion efforts in Africa.

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