Ukraine Siren Alerts logo

bswift's Sales Advantage: Localize Enables 'Yes' to Every Deal

THE CHALLENGE

THE OUTCOME


About bswift

bswift®, a leader in employee benefits technology, administration and engagement, sought to enhance its language support capabilities, with a more flexible, cost-effective, and efficient solution. They desired a dynamic solution that would empower them to confidently respond "yes" to any language need.

12+

Projects

22+

Languages

50+

Customers using Localize

The Problem

bswift sought to overcome limitations in their current translation process, including manual human translation and cumbersome configuration processes. The launch of a new platform, coupled with growing client demand for a wider range of languages, compelled bswift to search for a flexible solution that could automate translation, support a broad spectrum of languages, and be implemented quickly, all while remaining cost-effective and easy to manage.

The Goal:

  • Enhance language support for their platform.
  • Provide a wider range of language options to meet diverse client needs, ensuring they can support any customer regardless of translation needs.
  • Streamline the translation process to save time and resources.

The Localize Solution: Fast Translation Management Without Files

Localize offered bswift a translation management system (TMS) that met their needs. Key features of Localize's solution included:

  • Automation of the translation process.
  • Tools to effectively manage translations.
  • A user-friendly interface for translators.
  • Glossary tools to ensure accuracy and consistency of translations for various brands and industry-specific terminology.
  • Project-oriented structure to isolate client-specific translations.
  • Strong customer support.

bswift quickly integrated Localize and deployed it into their platform. The Localize team provided support and training for a smooth onboarding process, and consistently offered customized solutions to meet the company's evolving needs.

"Localize stood out as an obvious choice for three reasons. First, its lightweight integration allowed us to easily prove its advertised ease of use. Second, the UI is intuitive, simple, and fast. Third, we're not limited to machine translation. While we rely on machine translation, we can easily order human translations when needed and receive them quickly. Localize offers incredible value and ultimately allows us to successfully deliver for the unique needs of our valued clients." - Trent York, VP, Product Portfolio Strategy.

bswift leveraged Localize's platform to manage both machine and human translations, ensuring high-quality results. The project-oriented structure allowed them to customize translations for specific clients without affecting others, and the intuitive user interface facilitated easy translation management.

The Results:

"We are incredibly pleased with the outcomes we achieved with Localize! Their translation solutions have enabled us to support over 150 languages, expanding our capabilities and reducing implementation time,” York said.

The implementation of Localize had a significant positive impact on bswift's business:

  • Confidently responding "yes" to any language requirement.
  • Expanding language support. 
  • Reducing implementation time from weeks to less than a day.
  • Providing rapid demos in any language.
  • Increasing efficiency and reduced translation costs.

Thanks to Localize, bswift has rapidly expanded its language support beyond initial expectations. "I can say yes to every request to delight our clients, and we do say yes,” York said. He also noted, “One team member called me, and said: "It's magic.’”

Conclusion:

By partnering with Localize, bswift successfully transformed its translation process. The company now enjoys a streamlined, efficient, and cost-effective solution that empowers its growth and enhances its ability to serve an even wider range of clientele. Localize has enabled bswift to not only meet the diverse needs of its clients but also to further differentiate its industry leading solution in the market.

Ready to translate your website and content faster?

Get started today.