The International Cat Association, or TICA, is the world’s largest genetic registry of pedigreed cats. Founded in 1979, they promote comprehensive standards for domesticated cats and provide information and resources about breeding and care.
International registrants were unable to register online which necessitated having to mail in applications. This manual process became so backed up that responses were months behind, creating issues for TICA’s scalability and success. They knew it was time for a change.
“Prior to having these languages available, it had a severe impact on our success. People without translations were using mail and the manual process was overloading our staff. We knew we needed to update our software and find a solution for translating the applications on the website for our international registrants.” – COO, Danny Nevarez
Scalability and Salesforce integration were two of the largest determining factors when it came to finding the right localization solution for them. With Localize, they found that there was a Salesforce integration, scalable projects interface, powerful workflow automation, and a variety of translation options.
“I was impressed how uneventful it was to install Localize into our new software. Localize offers a set-it-and-forget-it system that was so easy to use, any member of our team could work in the system. The platform was intuitive and user-friendly.” - COO, Danny Nevarez
Since working with Localize, there has been an increase of 30% in business growth and revenue. Site usage has also increased, reporting 100% more international users with the addition of 15 languages to their website.
