Retention marketing can also be referred to as loyalty marketing or lifecycle marketing. Retention boils down to keeping your customers involved, happy, and spending on your products or services. You can increase retention...
Website Localization Best Practices
Why You Need Website Localization As more and more people worldwide are able to access the internet, your website will become an increasingly more valuable asset. Your website has the ability to attract new audiences,...
eCommerce Localization Best Practices
If you want to succeed in doing business in a different country, you must pay attention to eCommerce localization. This means localizing your website to conform to a country’s unique language and cultural norms. Thinking...
Mobile Localization: Why it Is Important
Today, businesses are expanding their reach like never before thanks to the digital tools that consumers are using, including mobile devices. When you have a geographically diverse organization, localization of your website...
The Meaning of Colors Across Cultures
People have an intimate relationship with the meaning of colors. We have our favorite hues that we like to wear. When we go outside, we recognize the meanings of some colors automatically – the color of a traffic light or...
4 Translation and Localization Trends for 2020
Marketing content has been widely digitized all over the world to make it available to every type of consumer. While a majority of this content is still in English, the need to localize the content language and make it...
4 Reasons to Offer Multilingual Customer Service
If you are just getting into the global marketplace, you might be wondering if it’s worth it to include multilingual customer support in your budget? The answer is a resounding yes! There is an obvious benefit to your...
3 Strategic Milestones to Achieve Effective Localization
If you want your business to become a truly global one you face the challenge of how to ensure brand effectiveness across multiple markets. Sometimes it's unclear to know how localization milestones relate to your...
Localizing for Brazil: How to Conquer the Brazilian Market
Brazil is the eighth largest economy and one of the top growth markets in the world. For this reason, more and more companies are looking to fine tune their marketing strategies to leverage the immense business...