It is a matter of debate whether Artificial Intelligence (AI) will eventually replace human labor. For all multi-national businesses, content translation has become a key tool for communication and growth. Companies have...
International Keyword Research: Its Importance for Your Global Brand
Developing target-oriented international keywords is becoming increasingly important for successful marketing campaigns for any global business. If you plan to launch your brand in a new foreign market, one roadblock on...
Cultural Differences: 9 Surprising Customs From Around the World
Localization is essentially a way to make your product or service appear as if it was developed for people in the local market. Cultural localization means using local customs, societal codes and values, acceptable colors,...
How Ecommerce Personalization and Localization Can Reduce Your Bounce Rate
Did you know that many ecommerce stores die because of their high bounce rates? Why? The answer is simple: if your targeted consumers are quickly leaving your site, they aren't buying. The goal of your ecommerce store is to...
Why You Need a Localized SEO Strategy
Website localization comes with a set of challenges, and one of the greatest is the need to localize your content for a target audience in another country. However, the most effective way for a local business to go global...
The Best International Market Entry Strategy
Whether you’re formulating a new international market entry plan or you’re already operating on a global scale, here’s an essential piece of advice. When considering a potential new market, you need to analyze data at the...
American or British English: Does it Matter?
George Bernard Shaw created the oft-repeated phrase that the United Kingdom and the United States of America are two countries separated by a common language. His compatriot, Oscar Wilde, noted that: We have really...
The Importance of Email Localization
One popular marketing strategy is the email campaign. In 2018, more than 280 billion emails were sent globally every single day, and this figure is projected to increase to over 347 billion in 2023. To achieve marketing...
5 Ways to Use Emojis in International Marketing
Emojis are small digital pictures designed to express emotions, feelings, or concepts without using text or sound. The power of these little icons is so remarkable that brands are increasingly using emojis in international...