Why Localizing Your Website Matters During COVID-19

by | Apr 2, 2021

As the world continues to witness more and more waves of COVID-19, businesses have realized the importance of staying relevant to target audiences online. Never before has the need for localizing your website been so great. In this post, we’ll look at the reasons why website localization will be of significance to businesses while the pandemic lasts and beyond.

localizing your website

Sustained Competitiveness and Relevance

Since COVID-19 began rampaging around the world, businesses have been forced to either shut down the operations of their physical stores and outlets entirely or reduce operational hours considerably. Customers have opted to go digital to find solutions to their needs as the fear of contracting COVID-19 due to lack of social distancing gained traction.

In such a scenario, localizing your website is the way for your businesses to stay relevant and competitive. It also ensures that audiences in non-English speaking parts of the world have access to what they want 24/7.

Ensuring That Non-English Speaking Customers Feel Valued

Businesses that don’t move toward offering localized websites in today’s times are setting themselves up for failure sooner or later, especially if they have audiences around the globe. Suppose a non-English speaking potential customer finds that a business website isn’t localized. In that case, they will be quick to find an alternative, even if your site pertains to a previously trusted brand.

What non-English speaking audiences want is to feel valued, and when you don’t offer them a localized website, they’ll feel as if your business never really had high regard for them. Undervaluing your audience is the last thing you want to do as it’s one of the quickest ways to lose both existing and prospective customers.

Keeping Global Employees on the Same Page

Businesses that have expanded internationally have employees stationed around the world. Localizing your website is one way to keep all of your employees updated on your latest business developments and policies. This means localizing your employee portal to cater to all the non-English speaking employees that work for you. 

Providing Quality Customer Support

COVID-19’s impact on various aspects of business operations has naturally resulted in a spike in customer queries. Customers may want to know several things, including why their product deliveries are running late and what your business is doing to protect itself and its customers from COVID-19.

In this situation, localizing your website means localizing all the support material your business website provides – from FAQs to knowledge bases to self-service options. This will dramatically reduce the volume of calls that have to be dealt with by your multilingual support staff and make work less stressful for them.

Updating Customers on the Impact of COVID-19

Very few businesses have escaped the fallout from COVID-19. From manufacturing output to supply chains to deliveries, almost all aspects of the modern-day business world have taken a big hit. This situation will undoubtedly impact the relationships that your business has with its customers. Therefore, it’s important to keep them updated regarding any COVID-influenced developments affecting your business.

To do this effectively, you need localized websites that offer honest and transparent information about the operational changes that your business has been forced to make because of COVID. If your site only caters to English-speaking audiences, there will be no way for non-English speakers to understand your problems.

Localizing Your Website – Why Use Localize?

Localize offers your business the chance to stay relevant and thrive even in these trying times. One of our priorities is to constantly keep ourselves updated in terms of the latest translation innovations. Our services have allowed over 500 companies to thrive even in the era of COVID-19. Book a consultation with us to find out how we can help you meet your complex translation requirements when localizing your website.