Presenting a website to a new target audience in their native language can prove invaluable to a company’s success. And, translation from one language to another plays a significant role in the localization process. However,
Localization for Marketing in the UAE The United Arab Emirates (UAE) is already a large online market and is only going to keep growing. With estimates putting internet users in the UAE at well over
How to Use Emotional Marketing to Build a Global Brand There’s a lot of talk about emotional marketing floating around. There’s no doubt that humans are capable of rational thinking, but often logic or reason
It’s quite an astonishing fact that a huge country like Australia only has a total population of 24 million people, lower than the total population of California. This is in spite of the fact that
If you wish to scale your business to a global level, then there are a few factors you need to consider right from the start. In the case of developing and selling online courses, selling
What is Machine Translation? Machine translation refers to a subfield of computational linguistics. It comprises the use of a software to translate speech/text from one language to another without any human intervention. How did it
The Chinese are going places, literally! Just consider that in 2017, Chinese tourists numbered 143.04 million and they spent $257.7 billion on international travel. Moreover, these statistics represent a mere 10.7 percent of the overall
If you want to expand your business into a new country or region, you need to ask yourself if you are up to the challenge. You not only need the ability to reach out to
In this day and age of globalization we are constantly interacting with people from different countries and different cultures. Be it for work or for social reasons, there is no avoiding crossing borders, even if
So, you’re done with the latest localization project. You’ve pretty much expanded into a new territory and have managed to capture the local market. Well, good for you. But, now you’re looking for a new
English is one of the most valuable languages in the world. In fact, it’s probably the most valuable. It’s the official language of the NATO, the UN, and the EU. It’s also the most widely
Global Commerce Trends for 2018 With increasing access to the Internet, commerce or rather e-commerce is changing shape to meet the demands of this interconnected world. Consumers are getting connected globally and are thus becoming more aware
One of the key factors involved in effective localization is cross-border communication. How you interact with customers from a foreign market plays a pivotal role in your localization strategy. In order to make sure things
Content marketing can be quite a complex affair. As a marketer, you need to work with a wide range of content formats to make your content marketing strategies as effective as possible. Statistics tell us
Gone are the days when businesses only catered to a local clientele or worked within a single country. Today, even small businesses and startups have a presence in many countries with a huge customer base.
To grow your on-line store for new international markets, it is important to pay attention to translating your site into other languages. Prospective customers are always more comfortable browsing and shopping for products in their
When localizing your marketing messages, you don’t want to give your target audience the wrong idea by using symbols that translate differently in the local culture. Body language is loaded with cultural meaning. In fact,
Perhaps you’re about to take the first leap in turning your exciting entrepreneurial ideas into a brand new business. Or, maybe you’re a well established company looking to expand your business into the global marketplace.
Emojis are small digital pictures designed to express emotions, feelings, or concepts without using text or sound. The power of these little icons is so remarkable that brands are increasingly using emojis in international marketing
There are more than 7,000 different languages spoken around the world. If you are a company wishing to expand your global reach by translating your website and apps into other languages, you might find this
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