4 Top Factors to Consider in Cross-Border Customer Communication
One of the key factors involved in effective localization is cross-border communication. How you interact with customers from a foreign market plays a pivotal role in your localization strategy. In order to make sure things
5 Ways to Engage with Customers to Understand Needs of the Local Audience
One-off marketing might have been the general trend decades ago. But thanks to the Internet, that isn’t the case anymore, especially with platforms such as social media. Customers are inherently different today. They expect their
7 Tips to Align Your Offerings with Global Audiences
Gone are the days when businesses only catered to a local clientele or worked within a single country. Today, even small businesses and startups have a presence in many countries with a huge customer base.
Why Does Translation Yield Better Sales Results?
In this age of digital business and mobile marketing, it is not enough to have a website and mobile application to draw in customers. Competition is quite high, with new trends emerging every day for
Tips to Keep Translation Costs Within Reason
Globalization is not an option if you truly want to gain access to a global audience; it is a necessity. However, for many small businesses, the cost factor may be a huge deterrent in pursuing
Why Take a Regional Approach to Global Websites
No matter how big a brand you may be or how profitable a company, the focus should never completely go out of making sure that every dollar you spend is being utilized in the right
How to ensure that your global content is attractive enough for potential customers
How to ensure that your global content is attractive enough for potential customers? Expanding your business’ reach beyond geographical boundaries is a savvy move to improve your market base and profitability. And this is no
Customize the mobile widget!
Users have always been able to access your language widget when they visit your website on a mobile browser. Now you can customize the mobile version of your widget in your Widget Settings. Choose between
Avoiding the cookie cutter approach to translation needs for global customers
The key objective behind localization is to ensure that the business’s message and brand blend seamlessly into the regional preferences and trends. The locals must be able to easily associate with the brand and adopt
