Creating a Scalable Translation Strategy
Content marketing can be quite a complex affair. As a marketer, you need to work with a wide range of content formats to make your content marketing strategies as effective as possible. Statistics tell us
3 International SEO Things to Do
A primary objective of localization is to expand your business into foreign markets. In today’s online world, that means making your presence felt on the web. That brings us to the topic of international SEO.
Translation Best Practices for Your Checkout Page
You’ve probably spent a ton of effort to make your website as appealing as possible to the local demographic. That’s a great step and you should pat yourself on the back for it. Your local
Why Offer a Native Brand Experience
According to David Ogilvy, a brand isn’t just what you communicate; it is what the customer experiences as a whole. To put it as simply as possible, a customer’s perception of your brand is determined
How Context-Based Translation Influences Local Markets
Context can completely change the meaning of a word or sentence, but it goes deeper than that. Learn why ignoring translation context can be a costly mistake for your localization project.
Why Global Content Strategy Must Go Beyond Sales
In today’s global business landscape, it is necessary for a business to possess a global content strategy. However, a recent piece of research from Research Scape and Skyword shows us that most marketers in the
Why App Translation Matters
If you’re a smartphone user, you obviously know about apps and how many of them flood the market every day. There’s an app for everything today. Want to order food? Get an app for that.
4 Reasons Why Translation May Not Succeed without Effective Optimization
In a globalized economy, it is very easy for most companies to penetrate a foreign market. However, not all of them get it right. The biggest mistake these companies make is to assume that their
Making Connections to Succeed With Global Expansion
In a globalized world, localization is extremely important. Fortunately, making localization happen isn’t as hard what a lot of businesses imagine it to be. We’ve already been blessed with the necessary tools and technologies to
