Measuring ROI for Translation Technology: 3 Key Factors to Consider
Professional translation tools simplify the localization process, but do they have a great return on investment? Find out here.
Key Features That Impact E-Commerce Translation
E-Commerce is a sector that went from ambiguity to revolutionary in less than a decade. The phenomenon isn’t limited to the west alone. For instance, in a country like India, e-commerce has been rapidly snatching
Issues to Be Fixed Before Creating an Effective Translation Team
Localization is the process of adjusting the characteristics and properties of a product to suit the needs of the social, cultural and political dimensions of a particular culture. Localization is a highly profitable practice that
Avoid These Web Translation Traps
Any business seeking to expand its reach to markets where English is not the first or dominant language will require a website translation service. Entire websites often need to be translated before entering a foreign
How to Vet Translation Vendors
The content translation industry is booming. Organizations that offer translation services are now choosing to outsource their work. When you do decide to utilize the services of an external agency, it becomes imperative to find
How to Leverage Technology in Creating Global Content
When it comes to technology, most global marketers have very high expectations. In fact, several surveys tell us that a majority of marketers believe technology to be a key component in making content marketing more
Choosing Translation Management Services
If the latest statistics from MRRSE are to be believed, the global translation software market will be worth $10 billion in the next 3 years or so. The reason for this tremendous growth lies in
Markets Where App Translation Strategy Can Help You Win
There’s a lot that goes into developing an app. First, you spend a significant amount of time trying to construct a business case. Next, you spend months making sure of your requirements and finding the
Identifying a Translation Leader
Sales. Hiring. Localization. These are three key functions that determine the growth of a business today. However, most companies don’t have someone leading the 3 rd function. Localization doesn’t get the same treatment as sales
