TERREPOWER's new global brand unified over 25 acquired companies under one umbrella. While this streamlined the corporate strategy, it created immense pressure and logistical chaos for the Creative Design team tasked with relaunching dozens of multilingual websites while maintaining control and brand consistency for audiences around the world.
TERREPOWER, formerly BBB Industries, is a global pure-play aftermarket leader specializing
in providing high-quality components to the automotive and industrial markets, operating across
multiple regions with a diverse portfolio of acquired companies and brand websites. Following a
major corporate rebrand and digital overhaul, TERREPOWER faced a massive challenge: how
to unify dozens of web properties under one umbrella—while serving a multilingual audience
around the world.
“We had multiple brands, some with existing websites, some without. After the rebrand,
we needed to centralize control and consistency across all of them—and that meant
translating into 8–9 languages. At first, it felt completely overwhelming.” — Courtney
Crowe, Creative Design Manager
After acquiring several companies and rebranding under a new name, TERREPOWER had to
redesign and relaunch its corporate website, along with more than 25 separate brand
websites—many of which needed to support different regions, audiences, and languages.
Initially, the team assumed they’d have to manage translation manually: hire translators,
coordinate content updates, and upload new language versions by hand. With 25+ websites,
this process would have been unsustainable and time-consuming.
The TERREPOWER team needed a solution that could:
Localize offered an automated, scalable way to translate content across all their web properties—while giving internal reviewers the ability to vet and edit translations as needed.
“We were blown away that something like Localize even existed. It took the pressure off. The AI could translate everything automatically, and our internal teams could refine translations after they were live. That changed everything.”
As the rollout progressed, the team found several features especially valuable:
“We had translators reviewing everything before it went live, but Sarah suggested we push the AI translations to production right away and let reviewers catch up later. That sped things up so much—and we found the translations were pretty solid to begin with.”
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Getting started with Localize wasn’t without a few initial hiccups, like fine-tuning how Localize
crawled the sites. But those were quickly resolved with help from the Localize team.
“Sarah met with us weekly, walked us through how everything worked, helped train our
team, and even shared time-saving tips as we scaled. She’s been amazing—and still
helps whenever we hit a challenge or want to try a new feature.”
This hands-on onboarding helped the team launch faster, understand the platform’s full
potential, and adopt new features—like the feedback widget and enhanced analytics—with
confidence.
With Localize in place, TERREPOWER has now:
As for the future, TERREPOWER plans to:
Expand use of the feedback widget to gather input directly from site visitors
Continue leveraging language-specific content visibility across brand sites
Deepen analytics tracking to refine which languages are delivering the most value
“We’ll keep using Localize as we grow—and I’m excited to see what new features come
out next. Sarah keeps us in the loop, and we’re always trying new things to make the
experience even better.”