Has Your Company Gone Global Unintentionally?

It’s not uncommon for businesses to discover they are somehow reaching out to audiences they hadn’t intentionally targeted. This kind of international business could take the form of surprise orders or web traffic coming from

Localization in the Middle East

The Middle East represents a booming ecommerce market that your international business can’t afford to ignore. Moreover, the B2C (business to customer) ecommerce market has been undergoing a pivotal shift as demonstrated by the largest

marketing to women

Marketing to Women Around the World

For years, many advertisers have relied on marketing to women by using stereotypes and impossible beauty standards. Brands relied on a strategy of shrink it and pink it when designing products for women. However, women

International market entry

The Best International Market Entry Strategy

Whether you’re formulating a new international market entry plan or you’re already operating on a global scale, here’s an essential piece of advice. When considering a potential new market, you need to analyze data at

American or British English

American or British English: Does it Matter?

George Bernard Shaw created the oft-repeated phrase that the United Kingdom and the United States of America are two countries separated by a common language. His compatriot, Oscar Wilde, noted that: We have really everything

email localization

The Importance of Email Localization

One popular marketing strategy is the email campaign. In 2018, more than 280 billion emails were sent globally every single day, and this figure is projected to increase to over 347 billion in 2023. To achieve marketing

emojis in international marketing

5 Ways to Use Emojis in International Marketing

Emojis are small digital pictures designed to express emotions, feelings, or concepts without using text or sound. The power of these little icons is so remarkable that brands are increasingly using emojis in international marketing

Translating Emojis

Translating Emojis: 6 Tips for Emoji Localization

Emojis, or emoticons, might seem like a straightforward bit of fun that transcends spoken and written language. However, they aren’t as universal as you might believe: these small symbols can mean different things to people

brand voice

Why a Cohesive Brand Voice is Important

Perhaps you’re about to take the first leap in turning your exciting entrepreneurial ideas into a brand new business. Or, maybe you’re a well established company looking to expand your business into the global marketplace.

cultural mistakes

Avoiding Cultural Mistakes in Localization

When entering the global market it’s easy to make cultural mistakes if you go with a purely literal translation of your content. Often times a literal translation doesn’t make any sense in the foreign language.

UX Writer

What Is a UX Writer’s Role in Localization?

You may have heard of the term ‘UX writer’ and may have wondered what a UX writer does. A UX writer is someone who writes to produce the best user experience for their audience. They

keyword localization

Top 5 Best Practices For Keyword Localization

When localizing your website or app, just translating keywords from your original content into another language is not enough for a solid SEO strategy in the target market. Your SEO strategy should include conducting multilingual

Localization team

Why Your Localization Team Should Tailor Your Copy

It’s unreasonable to expect your translation and localization team to produce translations that are a carbon copy of your original content and still manage to resonate with the market they’re localizing for. In reality, such

transnational strategy

5 Data Sources For Your Transnational Strategy

Savvy business leaders understand the importance of making decisions based on data. However, with so much information available, how do you know which data will guide you to make the best decisions for your transnational

Global Expansion

Why Global Expansion Is So Challenging

Going global is a challenge for any business. If you’re struggling with global expansion, you may be wondering if it’s even worth it. However, the question to ask is not Why is it so hard?,

Translation Management System

What Is a Translation Management System (TMS)?

A translation management system (TMS) is a project management application that can automate and streamline various aspects of your localization workflow. A typical TMS supports complex translation projects and eliminates the repetitive and laborious manual