Increase Retention Through Localization

How to Increase Retention Through Translation

Retention marketing can also be referred to as loyalty marketing or lifecycle marketing. Retention boils down to keeping your customers involved, happy, and spending on your products or services. You can increase retention by delivering

Website Translation Best Practices

Why You Need Website Localization As more and more people worldwide are able to access the internet, your website will become an increasingly more valuable asset. Your website has the ability to attract new audiences,

Localize for Southeast Asia

The region of Southeast Asia has become very attractive for ecommerce businesses because it has the fastest-growing consumer markets in the world. These markets include an increasingly tech-savvy population with a vibrant shopping culture. So,

The Meaning of Colors Across Cultures

People have an intimate relationship with the meaning of colors. We have our favorite hues that we like to wear. When we go outside, we recognize the meanings of some colors automatically – the color

Should You Use Machine Translation? A Survey

Machine translation (MT) has been a hot topic in the translation industry for some time. The Globalization and Localization Association (GALA) recently published the results of an informal survey taken by one of its members

4 Reasons to Offer Multilingual Customer Service

If you are just getting into the global marketplace, you might be wondering if it’s worth it to include multilingual customer support in your budget? The answer is a resounding yes! There is an obvious benefit

Why You Shouldn’t Wait to Translate Your Website

Expanding into the global marketplace is high on the agenda of business planners all over the world. CEOs are looking forward to significant increases in their companies’ bottom lines. However, the burden of making this

Why It’s So Important To Personalize Visual Content

Many professionals can often forget to localize visuals. It’s not enough to just effectively translate and localize your text. It’s important to understand that images can have different meanings in different cultures and that they

French Translation: 10 Untranslatable French Words

What do we think of when we ponder the French language which sounds so different from English? French sounds romantic, even sexy (think of Edith Piaf’s singing). It’s a language that’s full of sensual sounds

Common Challenges of Translation for Russia

Russia is big, in terms of size and population. To be more precise, Russia is the largest country in the world, nearly double the size of the United States. The country comes in at number

Australia – Think .au

It’s quite an astonishing fact that a huge country like Australia only has a total population of 24 million people, lower than the total population of California. This is in spite of the fact that