Learn how to effectively pitch localization to the C-suite by identifying an executive champion, tailoring presentations to each chief officer, highlighting ROI, and fostering stakeholder support. Gain insights on strategic planning and overcoming challenges in the global business landscape.
The average business exists in a much more competitive world than it did previously. There are several strategies and tactics that it must rely on to survive in a global business landscape. One tactic is to localize content and do it fast.
But, here’s the issue: Businesses need the approval of decision makers to take the next step. To put it in a more straightforward way, localization success is dependent on an “executive champion”. This is the c-level executive that has the most to offer and benefit from localization.
So, it’s obvious that this is the person you need to identify and approach. But, how do you do that? Presenting them with the numbers is fine, but what you also need is a strategic plan. More importantly, you need to realize that all stakeholders need to support the idea. It’s not just that one particular executive.
Not seeking everybody’s support leads to decision making that is contradictory and out of sync. Your localization strategy needs to be presented in the boardroom where everybody can see and realize the need to cooperate for the common good.
So, here are a few ideas for your pitch.
When presenting your plans to the c-suite, it is best to consider what each executive considers important and what their duties are. By creating presentations that draw in on individual goals, it becomes much easier to produce overall acceptance and cooperation.
So, let’s look at how each “chief” needs to be approached
ROI is what these executives will seek out at the end of the day. So, make sure you cover that. Don’t beat around the bush and get to the point.
Also, make sure your goals are achievable. Highlight the ones that are easy to achieve i.e. small in scope and low-risk. This is how you’ll get them to commit the initial amount of resources.
Be transparent about how the resources are being spent. Discuss how you’re going to fix issues, when and if they arise.
Finally, use the right data to back up your claims. These need to be strong metrics. Maybe you’ll need hard numbers or predictive analytics. Figure out which one would work best for your case.
At Localize, our passionate writers explore a wide range of localization topics, from technology trends to cultural insights. With diverse backgrounds in various fields, they bring unique perspectives to their articles, aiming to inform and inspire our readers.
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