localizing your website

Why Translating Your Website Matters During COVID-19

As the world continues to witness more and more waves of COVID-19, businesses have realized the importance of staying relevant to target audiences online. Never before has the need for localizing your website been so

UX Writer

What Is a UX Writer’s Role in Global Expansion?

You may have heard of the term ‘UX writer’ and may have wondered what a UX writer does. A UX writer is someone who writes to produce the best user experience for their audience. They

Translating Emojis

Translating Emoji: 6 Tips for Emoji Internationalization

🖐 Emoji, or emoticons, are an easy way to add a bit of fun and flair to your content. Did you know that an emoji can have different meanings in different places? Explore tips for effectively translating emoji for target audiences in any location.

marketing to women

Marketing to Women Around the World

For years, many advertisers have relied on marketing to women by using stereotypes and impossible beauty standards. Brands relied on a strategy of shrink it and pink it when designing products for women. However, women

localizing for mexico

Translating for Mexico: Why You Should Do It

It might be time to say ‘hola’ to Mexico with its vast (and growing) marketplace that might be a good fit for your goods or services. However, to successfully connect commercially with Mexicans is not

localization managemnet

Translation Management: 6 Ways to Get It Wrong

Localization managers have challenging jobs that require knowledge in several fields: linguistics, IT, finance, and human resources. They handle projects, workflows, budgets, client communications, and collaboration with international professionals. Effective localization management necessitates a clear

Introducing Organizations Part II

Today we released Organizations, a significant update that makes it easier to manage your projects and your team. Organizations allows you to more easily collaborate with your team on multiple translation projects. You can set