5 Things to Consider When Expanding Your US Business to Canada

With the ever-changing economic topography, if you want to grow your online business globally, there is no other better alternative than our friendly neighbor, Canada. Your business may be performing exceptionally well in the US, but before expanding your US business to Canada, you need to ensure that your online services are equally appealing to its diverse audience.

Over the past decade, e-commerce has evolved dramatically, and with the terrain becoming increasingly competitive, it is important to stay a few steps ahead of the competition.

5 Things to know about Canadian expansion

1. Break down that language barrier

English and French are undoubtedly the most spoken languages in Canada, followed closely by Mandarin. So, even though the US and Canada don't have a complete language barrier, a majority of the Canadian population do tend to communicate in other languages as well. To facilitate an expansion that caters to a diverse demographic, it would be wise to consider employing a technology that will take care of any necessary translation, effectively.

2. Localize your e-commerce website

A staggering 90% of customers prefer to choose their native language when going through an application or a website if the preference is extended to them. So, when expanding your US business to Canada, giving your site visitors the option to read its content in their preferred language will increase engagement levels and enhance the overall user experience, leading to greater customer satisfaction. At Localize, our innovative translation management solutions help our clients redefine their strategies to better suit their intended audience thereby increasing their conversions substantially.

3. Enhance marketing strategies

Among the several online platforms, one of the most preferred platforms where customers interact with brands is social media. And users are increasingly attracted to content that is customized to them in a language they love. Regardless of how effective a marketing strategy is, if it doesn't create a connection, it will fail to bring in traffic to your virtual doorstep. So, why limit the potential of your brand when you can grow it exponentially? At Localize, we employ the finest translation software technologies, which will help your business speak to a wider audience. Increasing your brand's visibility will help draw more traffic to your site and subsequently enhance revenue as well.

4. Comply with language laws

As of June 5, 2025, e-commerce businesses that serve any customers in Quebec, Canada must also have a French version of their products, commercial communications, and webpages. The latest law, Bill 96, requires eCommerce websites operating in Québec to display content in French by default, ensuring equal prominence to French in all customer interactions, including product descriptions, checkout pages, and customer service. Businesses that fail to comply risk fines and legal consequences, making French accessibility essential for brands selling in Québec--even if they're headquartered outside of the province.

5. Build trust and increase sales

Adapting your content to the language and culture of your target audience accelerates brand growth. At Localize, we help businesses connect with potential customers by making content more accessible and relatable. Offering content in a customer’s preferred language builds trust and strengthens brand credibility.

When expanding your U.S. business to Canada, translating product benefits and offers into the local language makes them more compelling, driving higher engagement and sales. People are more likely to invest in brands they feel connected to. With our advanced translation solutions, Localize helps you reach a wider audience in Canada, boosting conversions and maximizing ROI.

Why use Localize

Localize is a comprehensive, state-of-the-art system that allows you to translate your online profile, product descriptions, database-driven content, as well as your applications, into the language of your new target audience, taking into consideration several cultural sensitive factors. Because our localization process is driven with innovative know-how, we deliver the best-optimized solutions to service your business' translation needs.

And if you are considering employing translation expertise who quality check your content, at Localize, we have collaborative tools built into our platform so that through a cohesive effort, together we can help your business maximize its potential.

We will give you an exceptional advantage over your competition because you will be able to communicate with your target Canadian demographic in the language they love, thereby increasing your customers' engagement levels and expanding your user base exponentially.