localizing your website

Why Translating Your Website Matters During COVID-19

As the world continues to witness more and more waves of COVID-19, businesses have realized the importance of staying relevant to target audiences online. Never before has the need for localizing your website been so

brand voice

Why a Cohesive Brand Voice is Important

Perhaps you’re about to take the first leap in turning your exciting entrepreneurial ideas into a brand new business. Or, maybe you’re a well established company looking to expand your business into the global marketplace.

UX Writer

What Is a UX Writer’s Role in Global Expansion?

You may have heard of the term ‘UX writer’ and may have wondered what a UX writer does. A UX writer is someone who writes to produce the best user experience for their audience. They

Translating Emojis

Translating Emoji: 6 Tips for Emoji Internationalization

🖐 Emoji, or emoticons, are an easy way to add a bit of fun and flair to your content. Did you know that an emoji can have different meanings in different places? Explore tips for effectively translating emoji for target audiences in any location.

How to Translate English into French

French is one of the most popular languages on earth, but it can be tricky to translate. Avoid these common pitfalls when translating English into French.

marketing to women

Marketing to Women Around the World

For years, many advertisers have relied on marketing to women by using stereotypes and impossible beauty standards. Brands relied on a strategy of shrink it and pink it when designing products for women. However, women

localizing for mexico

Translating for Mexico: Why You Should Do It

It might be time to say ‘hola’ to Mexico with its vast (and growing) marketplace that might be a good fit for your goods or services. However, to successfully connect commercially with Mexicans is not

localization managemnet

Translation Management: 6 Ways to Get It Wrong

Localization managers have challenging jobs that require knowledge in several fields: linguistics, IT, finance, and human resources. They handle projects, workflows, budgets, client communications, and collaboration with international professionals. Effective localization management necessitates a clear