Translate your WordPress site fast—with the right plugin. Boost traffic, trust, and global growth in a few easy steps.
If you’re like most people, you probably created your WordPress site with English-language readers in mind.
But here’s a surprising fact: over 75% of internet users speak languages other than English, and the numbers are only growing. In fact, English usage online has dropped by 14% in recent years, signaling a significant shift in how users experience the web.
Whether you’re running a business site, SaaS platform, or online store, translating your WordPress site is one of the most thoughtful growth decisions you can make.
WordPress site translation helps you reach more people, improve user experience, and future-proof your brand in a multilingual world.
Here’s why it matters:
Want to make your WordPress site accessible to a global audience?
The good news: you don’t need to be multilingual to do it. With the help of WordPress translation plugins, you can translate your site in just a few minutes, often at little to no cost.
There are hundreds of translation plugins out there, each with different features, pricing models, and levels of automation. It’s worth doing your homework to find the right fit for your needs.
If you’re operating a simple site, like a personal website or blog, a basic WordPress translation plugin like WPML might do the trick.
But for professional business needs—whether it’s a marketing microsite, eComm store, or key lead gen form—you’ll likely need a more robust plugin like Localize.
Today, we’ll walk you through the translation process using the Localize - Website Translation Integration as an example.
1. Sign up for a free 15-day trial of Localize.
2. Expand the section titled Use one of our Integration Guides.
3. Click the button to copy your Project Key.
After you’re signed up, it’s time to install the free WordPress translation plugin.
Next, you’ll configure the plugin’s settings and finish activation.
If you see the Localize widget at the bottom of your site, Localize is successfully installed. Localize will automatically begin to detect new content on the pages that you visit and will bring it into your dashboard for translation.
Need more help with the translation process? Check out these guides from the Localize Help Center:
Free WordPress translation plugins can do the job for personal blogs or simple sites. But basic plugins won't cut it if you're running a startup, SaaS platform, or any growth-minded business.
To support business goals like signups, conversions, SEO, and international user experience, you need a more powerful solution built for scale and efficiency.
That’s where a Translation Management System (TMS)-powered plugin like Localize comes in.
A TMS is more than a translation tool; it’s a complete localization engine for your business. It automates and streamlines translation processes, eliminates repetitive tasks, and integrates with your site and team workflows. This lets you:
Localize’s WordPress plugin was custom-built for software companies, SaaS platforms, and ambitious businesses expanding into new global markets. It goes far beyond basic plugins by offering:
If you’re serious about international growth, building software or apps for a global audience, or just want more control and scalability in your localization workflow, Localize was built for teams like yours.
Is Localize’s WordPress translation plugin free?
Yes, the plugin is included in all Localize plans, including the free trial.
Can I try Localize before buying a plan?
Yes, Localize has a 15-day free trial—no commitment, no credit card required—that everyone can use to test Localize on your WordPress.com site. After the trial, you can upgrade to keep your translations and expand your multilingual content.
What can you translate with Localize?
Localize lets you translate all your WordPress and WooCommerce content, from the obvious parts like your homepage, blog posts, and landing pages to behind-the-scenes elements like metadata and multilingual SEO.
What should a WordPress translation look like for my site visitors?
Visitors should experience your site in their preferred language automatically, with browser locale detection. We also recommend an easy-to-use language switcher widget, ensuring a frictionless experience no matter where your users are.
How does the WordPress translation process work?
Devin Vinson is the Product Manager at Localize and an expert in localization and translation products. His strategic approach and focus on user-centric improvements for saas products have consistently enhanced product performance and user satisfaction.
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