The region of Southeast Asia has become very attractive for ecommerce businesses because it has the fastest-growing consumer markets in the world. These markets include an increasingly tech-savvy population with a vibrant...
Creating a Effective Content Localization Strategy
So, you want to run a successful business that runs on an international level. You create content, trying to engage your target audience overseas but, for some reason, your content localization strategy is ineffective. Why...
Why a Style Guide Matters to Your Global Brand Message
Most international businesses employ a pool of writers to write marketing content for their websites, social media posts, ads, and other written materials aimed at customers and prospects. However, each writer will have...
Marketing Localization: Your Ultimate Guide for Success
Without marketing localization, your marketing campaign is already a failure. Why? No matter how much time, effort, and creativity you’ve put into your marketing campaign, targeting a single territory is a waste of...
Why Multilingual SEO in India is Important
India is the second-largest online market in the world after China. Did you know that India now has 560 million online users, and this vast country is just getting started? Because a significant percentage of the population...
Should You Use Machine Translation? A Survey
Machine translation (MT) has been a hot topic in the translation industry for some time. The Globalization and Localization Association (GALA) recently published the results of an informal survey taken by one of its members...
4 Translation and Localization Trends for 2020
Marketing content has been widely digitized all over the world to make it available to every type of consumer. While a majority of this content is still in English, the need to localize the content language and make it...
User Experience is Enhanced With Website Localization
Before we dive into the subject of this blog post, let’s shed some light on what website localization and user experience essentially are. Website localization When an existing website is adapted to the local language...
4 Reasons to Offer Multilingual Customer Service
If you are just getting into the global marketplace, you might be wondering if it’s worth it to include multilingual customer support in your budget? The answer is a resounding yes! There is an obvious benefit to your...