The aim of almost any businesses is to grow. One way to achieve growth is to expand into more marketplaces, especially global marketplaces. However, if you are thinking of expanding your company internationally, it’s...
Creating a Content Localization Strategy
So, you want to run a successful business that runs on an international level. You create content, trying to engage your target audience overseas but, for some reason, your content localization strategy is ineffective. Why...
Everything You Want to Know About Real-Time Translation
Language translation has come a long way from the Yahoo! Babel Fish back in 1997 to the current scene where Artificial Intelligence is playing a major role. Language translation has in fact advanced so much so that now you...
Why It’s a Mistake to Trust AI to Translate Your Content
Artificial Intelligence (AI) is in the news a lot these days because it’s changing our lives in numerous ways. AI is increasingly present everywhere, playing a role in everything from chatbots to the detection of tumors....
The Rise of The Asian Tigers and Why your Business Needs Them
You may have heard of the term "The Asian Tigers". The four countries known as The Asian Tigers are Hong Kong, Singapore, South Korea, and Taiwan. Each country has a population of consumers eager to buy your product or...
Marketing Localization: Here’s Your Ultimate Guide
Without marketing localization, your marketing campaign is already a failure. Why? No matter how much time, effort, and creativity you’ve put into your marketing campaign, targeting a single territory is a waste of...
5 Most Important Emerging Markets
When striving to become an international brand, it’s easiest to operate in developed regions of the world such as Europe, Australia, New Zealand, Singapore, etc. However, the potential of these well-developed markets is far...
5 Ways Social Media Localization Can Help Your Business
In today’s global marketplace, much emphasis is being placed on localization. It is no longer sufficient just to have a multilingual website or blog. Along with your website, all your other marketing tools need to be...
How to Identify your International Target Market
Your marketing budget for localizing your website will expand according to how many countries you want to target and the number of different languages involved. However, if you are just starting out in international...