The worldwide web has made it possible for you to access a marketplace that is virtually unlimited. Now, which business owner would actually say no to the possibility to capturing more customers for his brand or product? Not smart ones, obviously and this is exactly why you should welcome localization with open arms as well. What’s the connection? Well, to explain that, first you need to understand what localization means.
Simply put, when you localize your website or your app you are making sure that it adapts to the region where it will be sold or marketed or used. So, something as minor as presenting the currency in Pounds or Euros for your European customers and in Dollars for your American ones shows that you are localizing. The purpose of localization is to make the product easy for your users in each region to use, understand and associate with and to make the product itself seem natural to that market. Now, with a global marketplace at your disposal, it has become far more important to localize efficiently and accurately because only then can you leverage the advantage that the internet has yielded by putting the world within your reach.
Localization: What’s in it for you?
Get this, over 70% of web customers browse sites that are in languages known to them. 90% of consumers give clear preference to local language sites over others while less than 30% of the virtual community speaks English fluently. Now, these are good enough reasons for you to localize any product of yours, including your website, that needs to have a global reach. Here is what you get when you invest in localization.
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