Building a successful website localization team? Learn the key roles, expectations, and strategies for effective collaboration and error reduction. Discover the benefits of translation management software in enhancing team performance.
So, you’ve made the decision to localize your website. Well, that’s a smart move. However, the decision to localize your website is just the initial step. The actual hard part comes when you have to implement the various steps that are a core part of the website localization process.
Of the many steps involved, creating a website localization team is the hardest. The thing about localization is that it is dependent on a lot of people. However, most businesses cannot fit such large teams into their budget. This is when they have to improvise with what they have while retaining a special focus on quality and efficiency.
It doesn’t matter what approach you use. Maybe, you prefer conducting first hand marketing research or hire a local consultant to save on time and other resources. But, at the end of the day, you still need a team that is in line with your goals and understands what makes customers tick.
The Typical Website Localization Team
A typical website localization team will obviously have its fair share of native translators from the various regions you’re planning on targeting. A professional translator will be able to translate your messages with accuracy and contextually. However, they won’t have the skills to predict market trends or likelihood of product adoption. This is where the marketers come in. Marketers understand your business and they know how a product needs to be sold. Other than marketers, you’ll need your developers; developers who can work with multiple software programs and speak the local language. They’ll need to make sense of all the translation that your translators have carried out.
Key Features to be Expected in a Website Localization Team
There are some primary expectations that effective localization teams must be able to meet. Here’s a look at some of the expectations.
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