Alternative Airlines' booking platform was originally available only in English. While this worked for English-speaking users, it created stress and uncertainty for non-English speakers—especially during an experience as important as booking travel.
Alternative Airlines is a global flight search and booking platform offering access to over 600 airlines worldwide. Based in the UK, the company specializes in making flight booking simple, flexible, and accessible for travelers in more than 160 countries—especially those seeking alternative payment options.
As Alternative Airlines expanded internationally, they noticed a significant barrier to engagement: language. To deliver on their mission of removing friction from the flight booking experience, they needed to make sure that language wasn’t standing in the way.
Alternative Airlines' booking platform was originally available only in English. While this worked for English-speaking users, it created stress and uncertainty for non-English speakers—especially during an experience as important as booking travel.
They began to notice lower engagement rates in key international markets like Spain, Italy, and the UAE. Customers in these regions expected a localized experience, and when they didn’t get it, they left the site—or left negative reviews.
But for Alternative Airlines, this wasn’t just about missed revenue. It was about trust and clarity.
“We knew it wasn’t just about changing words—it was about making sure people understood exactly what they were booking, what they were paying for, and what to expect from us. The results have shown us that speaking our customers' language can make all the difference!”
They needed a solution that would:
Maintain tone and clarity across all markets.
Alternative Airlines launched full-site translations in Spanish, Italian, Portuguese, Arabic, and French, with more languages in progress. Since launching:
Customer trust and satisfaction have measurably improved.
Localization has now become a strategic pillar in their global expansion.
“By speaking our customers’ languages, we’re helping them book flights faster, with less stress, and more trust in the process. Whether someone’s searching in Milan, Madeira, or Marseille, they now get the same easy booking journey—with the help of Localize.”