In today’s globalized business landscape, not catering to an international customer base can turn out to be a company’s biggest mistake. Not catering to them during the holidays can turn out to be an even
The Chinese are going places, literally! Just consider that in 2017, Chinese tourists numbered 143.04 million and they spent $257.7 billion on international travel. Moreover, these statistics represent a mere 10.7 percent of the overall
If you’ve been using Language Service Providers (LSPs), there are some obvious traits or habits that you’re used to by now. One of those habits includes “hiding” the translator from you, the client. There are
Product localization can deliver huge value to a company that is looking to go beyond borders. With localization, a company can tap into revenue streams outside its primary market. A localization project manager needs to
As globalism spreads further, it is becoming increasingly important for multinational businesses to factor in the diversity that exists across the spectrum of life around the world. It’s the only way that an organization can
Today with the proliferation of multiple languages and communities on the internet, it has become increasingly important to employ translation services. Businesses and writers who are looking to increase their viewership and outreach should start
What is Machine Translation? Machine translation refers to a subfield of computational linguistics. It comprises the use of a software to translate speech/text from one language to another without any human intervention. How did it
A CPO or Chief Procurement Officer is the executive responsible for managing all the acquisition processes for the company. Typical acquisition programs involve managing the procurement of various resources such as utilities, construction parts, and
Centralization is the answer to procurement today. It’s just how it is. You see, the average Chief Procurement Officer or CPO doesn’t deal with just a handful of sourcing categories. The global enterprise is larger
When small teams work on documentation, it can be quite easy for them to establish agreements concerning what terms they would use for the product/service they’re creating the documentation for. It is also quite easy
Localization processes have definitely come a long way in the last few years, thanks mainly to the availability of technological tools that are specifically designed to support them. Most of these advancements have occurred within
PDF files are one of the most extensively used content forms in the world. Research shows that 76% of B2B marketers prefer consuming PDF file formats like white papers over other content. Reports come second
The GDPR, or General Data Protection Regulation, is an EU law that changed online data collection practices worldwide. Learn more about GDPR and how to stay compliant.
E-learning has become increasingly popular all over the world in the past decade or so. It has gone from a service only a few educational institutions could provide a service that is available easily for
One of the most important aspects of global marketing is localization, as it allows you to improve your sales by reaching out to a wider audience. With sound localization strategies, your target audience can understand
What CPOs Look for When Hiring Global Marketing Services Almost a decade ago, procurement teams were looking to gain more control over particular souring categories. But, things have changed now. The CPO or Chief Procurement
Global Commerce Trends for 2018 With increasing access to the Internet, commerce or rather e-commerce is changing shape to meet the demands of this interconnected world. Consumers are getting connected globally and are thus becoming more aware
Having a dual language marketing strategy is immensely beneficial in today’s globalized world. It is a quick and sure shot way of increasing your customer base. By adding language and culture of another location to
Translation and localization of a website can be tedious endeavor. Even small distortions in format and layout can have serious ramifications on the use interface. Factors impacting functionality and experience must be taken into account.
Translation projects can be complicated, especially when reviewers disagree on terminology. Learn how to overcome 3 big terminology challenges in translation process.
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